Media & Entertainment (136)
Size doesn’t matter shape does
“Upcload” has devised a way to assess a shoppers’ shape via webcam before they buy.
Why it matters
Simply get measured once with UPcload, then shop anywhere you like! Is this a further way to spoil consumers - who don’t even need to search for the size that fits them best - or an attempt to cross the barrier that sometimes stops consumers from purchasing online?
Scan yourself at home
“MobiUS” is a smartphone-based ultrasound imaging system that allows people to take ultrasound images and videos wherever they are.
Why it matters
Medical instruments and technology are not something consumers usually have easy access to. Is this device a sign of further democratization of technical and professional appliances - that used to be managed by authorized personnel only?
The advertising show
Fora da Box (Outside the Box) is an advertising comedy show created by Portuguese Telecom (PT). The 30-minute episodes are transmitted on MEO, a cable TV channel owned by PT. The short versions of the episodes are broadcast on every channel (cable and national TV). The cast is led by a famous group of comedians and shows the everyday lives of people working in the MEO offices. PT has built a 1600 square meter studio, created 11 scenarios and has a team of 60 professionals working on this advertising production.
Why it matters
Advertising and communications have never gone this far in Portugal. Will these new communication techniques - with a huge viral potential –make advertising more and more powerful and effective?
