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House & Home (128)

Risk-free appliance purchase

Risk-free appliance purchase

“If the crisis takes your job, Tien21 will refund the purchase price of the acquired products”. This is the campaign message used by the electrical appliances and consumer electronics chain to attract consumers who are considering postponing big ticket item purchases and await better economic times.
The initiative is based on the purchase of an insurance policy in case of unemployment, temporary disability or hospitalization.

Why it matters

The financial crisis has made customers more prudent with their spending. Could this type of initiative increase sales by removing customer concern about being able to afford the product in uncertain economic times?

Fear
Spain
House & Home

Become mayor of your neighbourhood - on Facebook

Become mayor of your neighbourhood - on Facebook
Seloger.com is a French real estate site. It recently launched a Facebook application that tries to replicate an online community based on the area people live in. The “Murs de Quartiers” app helps people in the same neighbourhood get in touch, share good restaurants’ addresses and connect with different things that concern their immediate environment. The company invited people to start campaigning on Facebook to become mayor of their online neighbourhood and manage the community page.
Why it matters

Technology is often blamed to drive people apart. This app actually helps them recreate a real community spirit at a very local scale. How can you become a “social link creator” instead of a simple service company?

France
Connectivity
Experience
House & Home

House squeeze

House squeeze

“Keret House”, planned by Jakub Szczesny, will be the narrowest residence in Warsaw. The triangle-shaped house spans three levels and is suspended between two existing buildings above the alley below. The total habitable space is 14,5 square meters.

Why it matters

This project proves that any space can be transformed into a habitable residence. In tough economic times, does this demonstrate how we can reinvent spaces to make them useful homes. What does this mean for the demands on home furniture and furnishings to find innovative space-saving solutions?

Enhancement
Significance
Italy
House & Home
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