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House & Home (128)

Like this lick of paint

Like this lick of paint

Paint company Cin developed a Facebook app named Colour Maker and invited fans to collaborate and create a selection of new colours for the brand. The brand then launched a catalogue of the top 25 colours with information about their creator and where the new colours could be purchased.

Why it matters

The marketing of paint brands can be rather straightforward. However, this app makes the most of people who use paints beside big companies: artists or DIY lovers who like to personalise their homes and spaces. By letting the customers define the trends and crowdsourcing consumer likes, the brand managed to get insightful market research. Which other brands could open up their organisations and R&D to produce more collaborative commerce?

Create
Portugal
House & Home

IKEA goes (way) larger than life

IKEA goes (way) larger than life

IKEA is extending its affordable-chic furniture empire by building a privately-owned neighbourhood of affordable home rentals, condos, town homes, office spaces, and a hotel - all built and furnished entirely in the IKEA brand. People in the London area can then rent the units from IKEA, who will continue to own the 27-acre space and maintain the buildings, parks, and public areas.

Why it matters

Megabrands are stepping out of their boundaries - in this case, a retail store - by fully integrating the brand into daily life without slapping a logo over it. By breaking into new categories (like development), IKEA is bringing the brand ethos of affordable chic furnishing to life in a way that is permanent, practical, and very bold. How might other large master brands begin to reinforce themselves in consumer lifestyles by sponsoring innovative projects outside of their territory? Where are there opportunities for smaller brands to create and sponsor branded ‘lifestyle experiences’ that allow consumers co-ownership?

Experience
House & Home
United States

Plug, twist and save!

Plug, twist and save!

Dialug is an electrical outlet that integrates a timer in the socket. It can be set for however long your device needs the power source and guarantees you don’t overcharge any devices unnecessarily.

Why it matters

Resources are getting more scarce and green credentials are something that consumers are looking for in products. The Dialug plug is a stylish and handy way of doing your part for the environment. Is this the beginning of the rise of eco-friendly design integrated into fundamental functionality?

Conscious
Germany
House & Home
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