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House & Home (128)

Flatpack home entertainment

Flatpack home entertainment

IKEA has introduced UPPLEVA, a new range of furniture that integrates smart televisions and sound systems in one organised unit. IKEA hopes the range will allow customers to reduce cable clutter and mismatched furniture.
 

Why it matters

This may be a cunning way to simplify the home entertainment purchase decision. By getting everything you need, including the furniture surrounding the audio-visual system, IKEA has seen an opportunity to gain customers that maybe never considered purchasing technology from the furniture brand. Which other brands can innovate their products and optimize purchase decisions?
 

France
Authenticity
Connectivity
Create
House & Home

Let the sunshine in!

Let the sunshine in!

The German company Uniglas has developed a glass window that allows more light to get through it. Not only is it considered to be beneficial for our general health and wellbeing, but more natural light is said to enhance our overall performance levels.
 

Why it matters

This special glass could be great in hospitals and offices, places where people don’t always have the chance to catch enough natural light during the day. How can companies find other ways to increase their employees levels of wellbeing and satisfaction, or at least reduce or remove barriers to them?
 

Enhancement
Germany
Well Being
House & Home

The loo roll exhibit

The loo roll exhibit

Is a positive brand experience in a public toilet possible? Creators of the Black Toilet Tissue Renova have launched a new public toilet concept to showcase their products and enrich their brand image. It costs 50 cents to use the facilities but once inside you can pick the tissue paper in the colour of your liking, browse an art gallery and buy Renova products.   
 

Why it matters

The simplicity of the idea is laudable. If you sell toilet paper, why not advertise and sell it in a public toilet? But the scale on which it was done could only be achieved by a brand that has managed to associate itself with celebrities and glamour, which is rather odd for a product such as toilet paper. What out-of-the box places could be turned into proper brand experience platforms? And what products could be glamourised?
 

Authenticity
Experience
Portugal
House & Home
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