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House & Home (128)

Technology meets eco-simplicity

Technology meets eco-simplicity

In a country where the scarcity of electricity in rural areas impacts adoption of modern appliances, a rural innovator has designed appliances that give modern benefits without the use of electricity, and at an attractive price (US$ 50). Mitticool is a refrigerator that uses terracotta clay to cool naturally. The products offer a unique solution to homes across rural India and have already piqued the interest of tech biggies such as Bosch & Siemens.
 

Why it matters

Apart from being convenient and affordable, they are also environmentally friendly. In regions where the benefits of modern living do not outweigh the logistical and infrastructure downfalls, could innovative solutions like Mitticool, that use simple science, be the way forward?
 

Authenticity
Conscious
Create
Significance
House & Home
India

Bring the house down, on a sled

Bring the house down, on a sled

Architect firm Crosson Clarke Carnachan designed a house that literally sits on top of a sled, allowing it to be towed off to a different location whenever the need arises. Used as a holiday retreat, the Hut on Sleds is a beach house that occupies a floor space of 40 square meters.  Equipped to accommodate a family of five, it comes with an open space (that can multitask as living, dining and kitchen areas), a bathroom and two sleeping zones (including a children's quarters with a three-tiered bunk). 
 

Why it matters

While it’s a niche concept, it could definitely be considered by home owners who live in areas that can sometimes be affected by brutal weather changes, such as hurricanes or floods. With climate change being on the minds of so many people, could this be the house of the future, ready to move no matter what Mother Nature throws our way? How could household brands make their products more mobile?
 

Conscious
House & Home
United Kingdom

Ikea’s open sky hotel

Ikea’s open sky hotel

Ikea Portugal has built a temporary hotel in one of Lisbon’s parks. With 26 rooms exhibiting Ikea’s new textiles, the hotel was open for one night only on August 18th. Members holding the Ikea Family card could try to make a reservation for one of the 26 open sky rooms and win a number of other prizes in the process.  Participants were also invited to join various workshops on sewing and textiles.
 

Why it matters

This has three main advantages: overall brand awareness,  new product awareness and building their loyalty scheme customer base. IKEA has also used this event to present its eco-friendly textiles and  what better place to do this than in a garden? What other brands could create such a unique immersive experience and make the customer part of it?
 

Authenticity
Escape
Experience
Instant Gratification
Portugal
House & Home
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