House & Home (105)
“Edutainment” for the whole family
A workshop called “Video games and mums: Do I really know NINTENDO (DS)?!” promoted by Nintendo and La Cattolica University in Milan tries to explains to parents the educational value of video games. It also encourages families to play together.
Why it matters
Is this a new way for brands to engage their core target audience and their relatives, helping them beat the fear they may have around technology? Is this the right way to make people think about technology as something that unites people rather than divides?
Risk-free appliance purchase
“If the crisis takes your job, Tien21 will refund the purchase price of the acquired products”. This is the campaign message used by the electrical appliances and consumer electronics chain to attract consumers who are considering postponing big ticket item purchases and await better economic times.
The initiative is based on the purchase of an insurance policy in case of unemployment, temporary disability or hospitalization.
Why it matters
The financial crisis has made customers more prudent with their spending. Could this type of initiative increase sales by removing customer concern about being able to afford the product in uncertain economic times?
Become mayor of your neighbourhood - on Facebook
Why it matters
Technology is often blamed to drive people apart. This app actually helps them recreate a real community spirit at a very local scale. How can you become a “social link creator” instead of a simple service company?
