Health & Beauty (141)
From eco bag to plant
Russian branding agency Depot WPF have developed an eco-friendly bag made from recycled paper and different seeds. The bag decomposes when it rains and creates an environment for the seeds to grow.
Why it matters
More and more brands are conscious that they need to be environmentally friendly to find their way into consumer’s minds. Is it a sign that all types of businesses will now need to take this into consideration whether with the product itself or the packaging?
Bloating the backside
“D.Hedral” is a new Italian brand of men’s underwear which has a special fit to enhance the buttocks. The angle fit comes in various degrees (95°,115° or 135°) depending on the type of curve and look the user wants to achieve.
Why it matters
Is this a demonstration of how beauty criteria is becoming more and more similar for men and women, thus changing the rules of ‘appearance’ between genders?
Expertise in your bathroom
“Wellbox” is an at home professional beauty care device that provides lipomassages and liftmassages, allowing women to have face and body treatments in their own bathroom.
Why it matters
Consumers are becoming more empowered to compete with beauty experts. Is this a demonstration of how beauty knowledge is turning out to be a truly hazy concept, forcing cosmetic brands to reinvent themselves and push the term ‘expert’ further?
