Financial Services (86)
Banking thesaurus
Portuguese BES bank [Banco Espírito Santo] just launched the b-a-bes – a dictionary that helps customers understand bank-related terms and will hopefully increase economic literacy levels. This online tool recalls the expression “b-a-bá” (babbling) and includes videos, graphics and answers to frequently asked questions about economic jargon.
Why it matters
Teaching basic concepts about money, credit, savings and financial operations can be very helpful, especially when the current financial crisis can make people further confused and insecure. Are these kind of campaigns capable of enriching and reinforcing the client-bank relationship? Also, could they attract new clients in a time when the financial sector is considered unreliable by a majority of consumers?
Brand a credit card
Bankia and MTV have organised a design and branding contest to find the new image of a credit card for teenagers. Creativity and the ability to capture the philosophy of the two brands will be the most valued factors when choosing the two winning designs, which will receive a prize valued at more than 10,000 euros (www.mtv.es/concursobankia)
Why it matters
The financial services sector is usually very serious and traditional with its communications strategy. So, could this type of initiative help the bank connect with a younger target audience?
Interview success with Dr Job
‘Dr Job’ is a smartphone app developed by the French bank BNP Paribas to help people with job interviews & recruitment processes. It gives users tips such as what they should say and wear, but also provides all the latest information about the company they’re applying to.
Why it matters
Instead of spending a lot of money on an expensive corporate advertising campaign, speaking highly of what the bank does for integrating newcomers on the job market, this app provides a service in a useful way. What actions can you do to show your engagement while getting more brand exposure time with your target audience?
