DraftFcb

Fashion & Design (176)

Today’s colour is brought to you by the people of your city

Today’s colour is brought to you by the people of your city

The fashion brand Pimkie has launched a website called the Pimkie Color Forecast. They have set-up webcams in some of the most fashionable areas of Paris, Milan and Antwerp, and analyse the footage to provide infographics detailing current colour trends.

Why it matters

The webcam analyses the changes in colour styles and can pinpoint the most popular shades at different times of the day, week or month.
 This is an opportunity for the brand to recommend different colours based on the data findings rather than predict fashion trends based on seasonality. Is customisation and personalisation based on cities, time of day and week a new way to connect with customers when it comes to fashion?

France
Connectivity
Create
Fashion & Design

Enabling fashion for the disabled

Enabling fashion for the disabled

Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.

Why it matters

This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a  service relevant to your product and create a new market for your brand?

Create
Well Being
Fashion & Design
Netherlands

Fashion’s next top model

Fashion’s next top model

The free smartphone app Blippar, in association with Io Donna magazine and the online TV channel Leiweb, gives you the opportunity to become a model in Milan’s Fashion Week. Simply upload a picture of yourself in the app to replace one of the catwalk models. You can view the fashion show through a video stream and share the content on Facebook and Twitter.
 

Why it matters

The fashion industry has often been criticised for using tools such as Photoshop to enhance model’s features to unrealistic industry standards. This app simply takes the model out of the whole picture to replace it with ‘real people’. Is the the start of a new trend for the fashion industry, by trying to be more representative of the real world?

Create
Significance
Fashion & Design
Italy
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed