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Fashion & Design (176)

Spy mannequins

Spy mannequins

Eyesee is a mannequin with a camera mounted behind one of its eyes that feeds data into facial-recognition software like the ones used by police. It logs the age, gender and race of passers-by. It is currently being used in three European countries and the United States.


The company that makes the mannequin, Almax is actually testing technology that would allow retailers to eavesdrop on what shoppers say about the mannequin’s attire.
 

Why it matters

A clothing brand introduced a children's line after the dummy showed that kids made up more than half its mid-afternoon traffic and another store found that a third of its visitors going through their doors after 4 p.m. were Asian, prompting it to place Chinese-speaking staff by the entrance.
Consumer information means power for brands; the more information they get, the more power they have to adapt and increase sales. How could brands from other categories use this kind of technology?

Does this “spycam” idea go against consumer privacy or is it an innovative way of making the shopping experience more personalised for consumers?
 

Authenticity
Significance
Fashion & Design
Spain

A clever clog

A clever clog

Dominic Wilcox invented a fully functional pair of shoes that allows you to find your way back to home, no matter where you are. Once you’ve uploaded your home destination, you simply need to activate the GPS device embedded in the heel. While the left shoe guides you home, the right one indicates how far you still have to go. 
 

Why it matters

“Home sweet home” is the insight which has led to this new pair of shoes. GPS has completely changed how we get around; we rely less on our sense of direction and trust our GPS systems more often.
While this product may be seen as a fashionable item (and a bit geeky!), could it have wider applications? Could this type of shoe help people suffering from Alzheimer’s for instance?
 

Connectivity
Escape
Fashion & Design
Italy

NASA data gets “down to earth”

NASA data gets “down to earth”

NASA is trying a new approach to reach a bigger and more engaged audience. Among other initiatives, they have created a new website challenging everyone to grab NASA data and transform it into infographics. The Mars Curiosity Team starred in a video on YouTube showcasing some special breakdancing skills and a sexy robot. Also in collaboration with Skype, NASA is now hosting online lessons for kids around the world.
 

Why it matters

This is a refreshing marriage between science data, design, education and the creative power of the public, uncovering new ways of explaining and understanding the wonders of space. Will this crowd sourced initiative really create a more vibrant and “down-to-earth” vision of NASA?
 

Create
Enhancement
Experience
Fashion & Design
Portugal
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