Fashion & Design (138)
A diva like no other
Stradivarius, a big retail Spanish fashion shop, created an original and powerful platform to connect with its consumers: StraDivas, a social media and blog platform where consumers can get special offers, participate in competitions and receive fashion tips.
StraDivas’ innovation comes from segmentation; it differentiates consumers by their preferences and puts forward offers specific to the user.
Why it matters
Being closer to consumers is one of the main issues brands face. It’s not easy to achieve, but some brands are already successfully doing segmented and personalised communication. Is this the first step towards a more efficient communication strategy between brands and consumers? What’s next for customer relationship management?
Neon surfing
A video, created by Strongbow Australia, shows a group of surfers riding waves with neon boards and wetsuits. The modified outfits allow the group to surf in the darkness and at night.
Why it matters
The video highlights the variety of uses that can be done with technologies like EL wires or LED lamps. Besides allowing for nightly activities, these kind of lights prove their reliability in action and undeniably add a stylish element to the outfits. The benefits are manyfold, especially considering the relative ease of handling and usage. How could other industries use this idea to add a new gloss to old products?
Sample box
“Glossy box” is a surprise luxury beauty package that women receive at home by paying the fixed monthly price of 14 €. The box contains travel-sized beauty samples of the newest and trendiest products in circulation.
Why it matters
Samples used to be seen as something cheap to give as a mere trial. Is this a way to give testers added value, by making them part of a special monthly package someone can look forward to?
