Business Services (73)
Faceblood
“Socialblood” uses Facebook to connect people of the same blood type, facilitating blood donations in emergency situations.
Why it matters
Is this a brand new way of using the most popular social network in the world to make it really socially relevant? What if brands used their social popularity to the greater good? Would brands grow in advocacy along with awareness?
Flower-tising
The Poko company has introduced a unique advertising format that consists of planting more than 100,000 flowers in a field of over 10,000 square meters. This type of advertising targets air travelers.
At the moment, it is only available at “El Prat” airport (Barcelona). The company is also negotiating to hire advertising land next to the main Spanish airports.
Why it matters
The traditional advertising formats are becoming less effective. Can these new advertising formats help improve effectiveness while targeting a niche audience?
The real vehicle that moves your virtual files
To highlight the storing capacities of the commercial vehicle Opel Movano, the German brand has created a web banner which enables users to send large files (up to 2 gigabytes) to friends and family.
Why it matters
Opel managed to transpose the benefit of its offline product in a digital format. Consequently, the campaign not only highlights the product but the brand as a whole. What utility operation can you do to highlight the main benefit of your products?
