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Automotive (124)

Watch CSI recharge your car

Watch CSI recharge your car

The French car maker Renault launched an innovative advertising campaign for its electric car named Twizy. At the end of each TV show, the ad tells consumers what percentage of their car battery would have been recharged during the show.

Why it matters

Electric cars still suffer from a poor image due to perceived lack of performance. But electric car technology has changed and to make consumers aware of this, Renault chose to contextualise its ads by giving live and concrete information about the product. What innovative communication strategy can you implement to fight stereotypes in your market?

Automotive
France
Conscious
Enhancement

A Citroen inspired by you

A Citroen inspired by you

Citroën and architecture studio A-cero have created a special series of the DS3 model. The architect Joaquín Torres, known for designing homes of celebrities such as Cristiano Ronaldo, Fernando Torres and Penelope Cruz, will design a custom roof on the car after finding out more about the buyer. Citroën DS Series by Joaquin Torres is limited to 50 units and differ from each other thanks to unique designs inspired by the buyer.

Why it matters

Cars are often considered an extension of the owner’s personality. Can this kind of initiative that supports the customization of the car be a sales success?

Automotive
Create
Significance
Spain

French qualite vs German qualitat

French qualite vs German qualitat

The new TV commercial of the French carmaker Renault parodies the last advertising campaign of the German brand Opel. A man, speaking a funny mix of German and French, presents a Renault car. The Opel campaign starred German engineers presenting Opel cars in German and was subtitled in French.

Why it matters

The country of origin of a car is a determinant factor in the perception of the quality in the automotive market. By making fun of its competitors by only talking about the country of origin, Renault differentiates its products by also showing their practical side. Is regional identity enough to differentiate your brand on a highly competitive market?

Automotive
France
Authenticity
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