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Automotive (124)

App that barks up the right tree

App that barks up the right tree

The RodeDog app detects when motorists are attempting to drive and text at the same time. It sends a message to friends and family members who can hopefully discourage drivers from the practice.
The app works by determining if a driver is behind the wheel using the GPS functionality. Users can add friends and family to their list of people who get notified if they attempt to drive and use their phone at the same time. If they are caught doing so, friends can respond by sending alerts–audible dog barks – to remind them that they should be concentrating on the road.
 

Why it matters

Mixing the trends of gamification and social networks, this app makes the security concern fun. What is interesting here is that the nudge to behave appropriately is given by acquaintances, which is all the more powerful. Could governmental initiatives be inspired by this?
 

Automotive
France
Connectivity
Fear

If cars could talk

If cars could talk

Drivers often have to brake suddenly when they fail to spot that one rash driver zooming down an intersection. The auto industry is now planning V2V or vehicle-to-vehicle communication technology, so your car warns you of any oncoming vehicle and can determine the best evasive measure to avoid a collision. The US National Highway Traffic Administration estimates this technology could reduce 79% of road crashes.
 

Why it matters

Is V2V communication the future of automobile, as cars get smarter, combined with other emerging technologies like self-driving cars ?Will driving the car of tomorrow be as easy as using a mobile phone?
 

Automotive
Connectivity
Conscious
Enhancement
India

Honda’s Lady Car

Honda’s Lady Car

Honda has developed a car to be exclusively marketed to women. Not only does it come in pink, the interior has a number of other features that may appeal to women such as a windscreen that helps prevent wrinkles, and a special air-conditioning system that keeps your skin moisturised.

Why it matters

The car market has suffered and sales have stalled with the global economic crisis. In this context, should it look at long tail solutions and target specific audiences that might be willing to invest? Is this the end of mass production of cars and the emergence of limited car models for smaller groups?
 

Automotive
Enhancement
Netherlands
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