Fashion & Design (176)
Your virtual stylist
Gap StyleMixer App, is the inspirational way to discover new trends, meet enthusiasts, and get dressed with confidence. It’s easier than ever to purchase right from your phone, and with outfit advice, photos, coupons, promotions and sales, your daily wardrobe will be fit for the runway. Your on-the-go stylist is just a tap away.
Why it matters
Consumers are becoming usued to the idea of using technology when it comes to advice, when looking for products or buying fashion items. Will the sales of those brands that don´t introduce these channels be affected?
We’ve seen cell-phones by Dolce&Gabbana and cars by Elle. Today we have Pampers by fashion designer Cynthia Rowley.
In collaboration with Facebook, Levi's has integrated in the e-shop, new social applications that allow users to express their tastes and share their views of the collection. This new project integrates a Friend Store where users of Facebook are able to view their friends favourite Levis clothing.
Developed by Open Graph, these new plug-ins include the famous Facebook function ”I like” and widgets to recommend.