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Fashion & Design (176)

Your virtual stylist

Your virtual stylist

Gap StyleMixer App, is the inspirational way to discover new trends, meet enthusiasts, and get dressed with confidence. It’s easier than ever to purchase right from your phone, and with outfit advice, photos, coupons, promotions and sales, your daily wardrobe will be fit for the runway. Your on-the-go stylist is just a tap away.

Why it matters

Consumers are becoming usued to the idea of using technology when it comes to advice, when looking for products or buying fashion items. Will the sales of those brands that don´t introduce these channels be affected?

Connectivity
Instant Gratification
Fashion & Design
Spain
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Related articles

Debranding

For the first time in the vodka brand’s history, Absolut is producing a bottle with no logo and no label. In an effort to challenge labels and prejudice about sexual identity, the message is that it’s what’s on the inside that counts.  The package and message speak to one of Absolut’s key niche targets, the LGBT (lesbian, gay, bisexual and transgender) community. An easily-removeable sticker on the bottle reads "In an Absolut world, there are no labels". 

This move follows the path of streetwear brand, Freshjive. The brand recently dropped its recogniseable logo from all clothing; even the inside tag only states the size of the garment.
 

Authenticity
Fashion & Design
United States
 
Spy mannequins

Eyesee is a mannequin with a camera mounted behind one of its eyes that feeds data into facial-recognition software like the ones used by police. It logs the age, gender and race of passers-by. It is currently being used in three European countries and the United States.


The company that makes the mannequin, Almax is actually testing technology that would allow retailers to eavesdrop on what shoppers say about the mannequin’s attire.
 

Authenticity
Significance
Fashion & Design
Spain