Fashion & Design (176)
Your virtual stylist
Gap StyleMixer App, is the inspirational way to discover new trends, meet enthusiasts, and get dressed with confidence. It’s easier than ever to purchase right from your phone, and with outfit advice, photos, coupons, promotions and sales, your daily wardrobe will be fit for the runway. Your on-the-go stylist is just a tap away.
Why it matters
Consumers are becoming usued to the idea of using technology when it comes to advice, when looking for products or buying fashion items. Will the sales of those brands that don´t introduce these channels be affected?
The Austrian LOWA & SOX sports-company has created socks that are perfectly coordinated with the LOWA-shoe’s cut. By using patent technology, construction and top quality materials, the ideal and correct fit is easy to achieve.
German sport fashion brand Maloja offers a collection with scented t-shirts. Choose between flower scents like Bavarian Gentian, bellflower or mountain pine (for men). A special print technique lets the perfume stay on the shirt for at least 20 laundry sessions.