DraftFcb

Fashion & Design (176)

Your virtual stylist

Your virtual stylist

Gap StyleMixer App, is the inspirational way to discover new trends, meet enthusiasts, and get dressed with confidence. It’s easier than ever to purchase right from your phone, and with outfit advice, photos, coupons, promotions and sales, your daily wardrobe will be fit for the runway. Your on-the-go stylist is just a tap away.

Why it matters

Consumers are becoming usued to the idea of using technology when it comes to advice, when looking for products or buying fashion items. Will the sales of those brands that don´t introduce these channels be affected?

Connectivity
Instant Gratification
Fashion & Design
Spain
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Pop quiz about sneakers

“Sneakers Exam” is a collaboration between Adidas and the Italian publishing house Bignami, known to sell pocket-sized cultural books.

Authenticity
Create
Fashion & Design
Italy
 
Facebook from the changing room

DIESEL has installed a system in store that consists of a camera, a tactile screen and a Facebook Connection. Through this system you can take photographs of yourself while you are trying on clothes, then upload them and talk about it with your friends. You can find Diesel Cam in Diesel shops in Fuencarral (Madrid) and Avenida de Gracia (Barcelona).

Connectivity
Fashion & Design
Spain