Fashion & Design (176)
Your virtual stylist
Gap StyleMixer App, is the inspirational way to discover new trends, meet enthusiasts, and get dressed with confidence. It’s easier than ever to purchase right from your phone, and with outfit advice, photos, coupons, promotions and sales, your daily wardrobe will be fit for the runway. Your on-the-go stylist is just a tap away.
Why it matters
Consumers are becoming usued to the idea of using technology when it comes to advice, when looking for products or buying fashion items. Will the sales of those brands that don´t introduce these channels be affected?
“Band-Aids” by Cynthia Rowley are very chic patches. People needing to wear Band-Aids can now do so in fashionable way.
The clothing brand Zara has built a new social platform inspired by the ‘street style’ concept. The platform is open to anyone (registration required) interested in uploading pictures of how they style Zara clothes into outfits. In exchange, the most stylish users will receive 300€. The street style trend, born in the blogosphere, has been reinterpreted by the agency Inditex for this social media project (https://people.zara.com).