Fashion & Design (176)
Your virtual stylist
Gap StyleMixer App, is the inspirational way to discover new trends, meet enthusiasts, and get dressed with confidence. It’s easier than ever to purchase right from your phone, and with outfit advice, photos, coupons, promotions and sales, your daily wardrobe will be fit for the runway. Your on-the-go stylist is just a tap away.
Why it matters
Consumers are becoming usued to the idea of using technology when it comes to advice, when looking for products or buying fashion items. Will the sales of those brands that don´t introduce these channels be affected?
Dr Martens has launched a For Life collection, where each pair of shoes or boots comes with a lifetime guarantee. The brand promises to repair or replace the shoes every time they wear out for the rest of the customer’s life.
Portuguese denim brand Salsa has launched ‘One’, a new style of jean that is truly unisex. The style features a special cut which adapts to the shape of both the male and female body and is designed to offer a loose and casual fit.