Fashion & Design (176)
Your virtual stylist
Gap StyleMixer App, is the inspirational way to discover new trends, meet enthusiasts, and get dressed with confidence. It’s easier than ever to purchase right from your phone, and with outfit advice, photos, coupons, promotions and sales, your daily wardrobe will be fit for the runway. Your on-the-go stylist is just a tap away.
Why it matters
Consumers are becoming usued to the idea of using technology when it comes to advice, when looking for products or buying fashion items. Will the sales of those brands that don´t introduce these channels be affected?
The free smartphone app Blippar, in association with Io Donna magazine and the online TV channel Leiweb, gives you the opportunity to become a model in Milan’s Fashion Week. Simply upload a picture of yourself in the app to replace one of the catwalk models. You can view the fashion show through a video stream and share the content on Facebook and Twitter.
We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.