Is your skin getting its RDA?
Sometimes we use more chemical ingredients than our skin actually needs. That’s why Sanex Zero% contains only what your skin needs and nothing more. And with its eco pack it’s better for the environment too.
Why it matters
Consumers have become more conscious about their health and what exactly they are putting into their bodies and in what quantities. Will we see more beauty brands balancing essential ingredients for what our body needs, like recommended daily amounts that we have for vitamins and nutrients?
Elidor/Sunsilk has worked with seven professional hair experts to launch a series of new hair care ranges.
Each hair “issue“ variant links to an "expert” with the relevant specialist hair knowledge. For example,
Dr Francesca Fusco, a New York dermatologist, co-created “hairfall” a hair loss variant for the brand.
A local in-home beauty center and gym have joined forces, offering consumers free home-service personal training sessions, upon completing four beauty treatments. Additionally, if a set of personal training sessions are purchased you are entitled to a free massage session in the comfort of your own home.