Is your skin getting its RDA?
Sometimes we use more chemical ingredients than our skin actually needs. That’s why Sanex Zero% contains only what your skin needs and nothing more. And with its eco pack it’s better for the environment too.
Why it matters
Consumers have become more conscious about their health and what exactly they are putting into their bodies and in what quantities. Will we see more beauty brands balancing essential ingredients for what our body needs, like recommended daily amounts that we have for vitamins and nutrients?
Garnier has launched a new range of instantly melting hair masks for different hair types. It’s an innovation in the Hair Care market, which nourishes like a deep conditioning mask, but has instantaneous effects without the need to leave in and develop.
Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.