Fashion & Design (176)
You can touch this
The Safety Touch is an antibacterial tool made of silicone that allows people to never have to touch unhygienic public devices such as an ATM machine, door handles or public transport bars ever again.
Why it matters
With people becoming far more aware of how diseases spread and wanting everything to be sterile, this tool might be an alternative to the usage of chemical products. To what extent will people go in order to preserve their health? And what other nifty products could we see make headway to help prevent the spread of germs?
During Paris Fashion Week, lingerie brand Etam decided to produce a guerrilla marketing campaign in the City of Light. Three underwear models were seen in various famous public spaces, such as the Eiffel Tower skating rink and the Musée d’Orsay, in nothing but the brand’s garments. The stunts were filmed and uploaded to YouTube to announce Etam’s official catwalk show.
Piazza Italia is an Italian fashion brand that has chosen to use ‘real people’ in their latest ad campaign. With the tagline “Sponsor of everyday people”, they have turned away from traditional models and instead highlight people who could be considered role models in their communities.