Fashion & Design (176)
You can touch this
The Safety Touch is an antibacterial tool made of silicone that allows people to never have to touch unhygienic public devices such as an ATM machine, door handles or public transport bars ever again.
Why it matters
With people becoming far more aware of how diseases spread and wanting everything to be sterile, this tool might be an alternative to the usage of chemical products. To what extent will people go in order to preserve their health? And what other nifty products could we see make headway to help prevent the spread of germs?
Adidas France launched an experiential campaign called “Ready to Run”. The sportswear brand is challenging random teenagers who try on a pair of Climacool trainers in store. The potential customers are ‘kidnapped’ and given earphones with instructions to carry out a mission that will make them run across the city. They are also filmed as they carry out their operation.
L’Oréal in Turkey has created a beauty contest on Facebook, Miss Like 2011.