Media & Entertainment (173)
You are your words
The American Heritage® Dictionary website invites users to create a self-portrait using their own words. Whether the words are taken from their Facebook profile, from personal diary entries or their favorite song, they create a unique image that can be shared and reminds everyone that ‘You Are Your Words’.
Why it matters
Consumers today may not take 5 minutes to listen to your brand story but will quite happily relay it in their own words. How can brands empower customers and give them the tools to retell their stories in their own words?
Coffee houses in Moscow have started sharing free monthly magazines that contain digital news, particularly interesting blogs, in printed form. (There is also an online version of the magazine with direct links to the blogs and interesting content).
“Cat fishing” is an iPad game developed exclusively for cats by cat food brand Friskies. Colors, movement, and game-play have all been tested to encourage maximum feline development and entertainment.