DraftFcb

Media & Entertainment (173)

You are your words

You are your words

The American Heritage® Dictionary website invites users to create a self-portrait using their own words. Whether the words are taken from their Facebook profile, from personal diary entries or their favorite song, they create a unique image that can be shared and reminds everyone that ‘You Are Your Words’.

Why it matters

Consumers today may not take 5 minutes to listen to your brand story but will quite happily relay it in their own words. How can brands empower customers  and give them the tools to retell their stories in their own words?

Israel
Connectivity
Experience
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Simple

Noteslate is the elegant simplification of the tablet technology. It has a monochrome matt epaper-display and looks like real paper. The simple interface for pencil and paper offers a new experience to take notes and do drafts.

Austria
Create
Media & Entertainment
 
Visit a restaurant, make a friend

100 Montaditos (a Spanish bar chain) has launched an app called “Montaditos”. It allows you to look up the menu, note down your order and then find your nearest restaurant. But the most eye-catching function is that restaurant visitors can chat with each other either in that particular restaurant or another one in the chain.

This application will help the shyest people to break the ice with sentences suggested by the system. Moreover, the software will measure the temperature of the conversation to check the affinity of those two people.

Connectivity
Spain
Media & Entertainment