Media & Entertainment (173)
You are your words
The American Heritage® Dictionary website invites users to create a self-portrait using their own words. Whether the words are taken from their Facebook profile, from personal diary entries or their favorite song, they create a unique image that can be shared and reminds everyone that ‘You Are Your Words’.
Why it matters
Consumers today may not take 5 minutes to listen to your brand story but will quite happily relay it in their own words. How can brands empower customers and give them the tools to retell their stories in their own words?
Hitachi has developed a gesture-controlled TV that removes the need for a remote control, allowing watchers to operate the TV simply by waving their hands. The embedded camera sensor recognises hand motions, allowing you to turn it on and off, change channels and control the volume simply by waving horizontally or vertically.
A high-end internet-lounge has opened in Moscow by the name of “Bibli-iteka”. Customers can play pool or online games, have coffee, dance or have a meal. They can even come alone and meet people through networked games – and maybe go for a drink later on?