Media & Entertainment (173)
You are your words
The American Heritage® Dictionary website invites users to create a self-portrait using their own words. Whether the words are taken from their Facebook profile, from personal diary entries or their favorite song, they create a unique image that can be shared and reminds everyone that ‘You Are Your Words’.
Why it matters
Consumers today may not take 5 minutes to listen to your brand story but will quite happily relay it in their own words. How can brands empower customers and give them the tools to retell their stories in their own words?
Nicko Nogués and Carolina Rivera have started the initiative 365diasdefestivales.org. This is an online platform designed to spread the good mood of a music festival to every day of the year.
To achieve this, they count on the support of several artists and groups that have decided to collaborate selflessly in the project – acting for free to generate mini-concerts and gigs throughout the year. Entry is controlled by festival bands and sold for 5€.
W Hotels Worldwide is re-launching its founding Whatever/Whenever" philosophy with five new experiential offerings sure to turn the most discerning travelers into believers. Starting April 17th, guests who have long been used to getting whatever they want, whenever they want it, will be able to access new services by pressing the Whatever/Whenever button on their hotel phone. Luxuries like luggage free travel, thoughtful pillow menus, portable snacks for the plane ride home will be some of the services on offer. This service is going to first be made available in W Hotel İstanbul.