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You are your words

You are your words

The American Heritage® Dictionary website invites users to create a self-portrait using their own words. Whether the words are taken from their Facebook profile, from personal diary entries or their favorite song, they create a unique image that can be shared and reminds everyone that ‘You Are Your Words’.

Why it matters

Consumers today may not take 5 minutes to listen to your brand story but will quite happily relay it in their own words. How can brands empower customers  and give them the tools to retell their stories in their own words?

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