Media & Entertainment (173)
You are your words
The American Heritage® Dictionary website invites users to create a self-portrait using their own words. Whether the words are taken from their Facebook profile, from personal diary entries or their favorite song, they create a unique image that can be shared and reminds everyone that ‘You Are Your Words’.
Why it matters
Consumers today may not take 5 minutes to listen to your brand story but will quite happily relay it in their own words. How can brands empower customers and give them the tools to retell their stories in their own words?
Exboyfriendjewelry.com is a transactional website like eBay where users post items for sale or bid on posted items. What’s different about the site is that all the items were gifts from ex- boyfriends/husbands/wives/partners that are no longer wanted and users MUST vent the reasons for the relationship break-up.
For the launch of his latest album entitled ‘Destroyed’, Moby partnered with Soundcloud and Instagram to draw consumers into a multisensory, participatory digital experience with free streaming, photos and a localization twist. The digital experience promotes the physical purchase of the album in an age where “liquid” goods, like music, are losing their value.