Media & Entertainment (173)
You are your words
The American Heritage® Dictionary website invites users to create a self-portrait using their own words. Whether the words are taken from their Facebook profile, from personal diary entries or their favorite song, they create a unique image that can be shared and reminds everyone that ‘You Are Your Words’.
Why it matters
Consumers today may not take 5 minutes to listen to your brand story but will quite happily relay it in their own words. How can brands empower customers and give them the tools to retell their stories in their own words?
“Ilmiolibro.it” is a service that lets people publish a book of their own and put it on sale through both physical and virtual shelves of the laFeltrinelli stores.
The Netherlands Metropole Orchestra used Twitter to raise awareness of the fact that its subsidies and existence were under threat by inviting Twitter users to use their ‘Tweetphony’, a symphony of tweets.
The campaign site featured a digital piano interface that allowed participants to compose their own music and listen to others. They could then tweet it, turning the musical notes into the letters associated with the key. The orchestra will pick the most interesting tweets and play a special live concert. Short videos of the orchestra playing the tweets will also be posted on YouTube and a live stream will be broadcast.