Media & Entertainment (173)
You are your words
The American Heritage® Dictionary website invites users to create a self-portrait using their own words. Whether the words are taken from their Facebook profile, from personal diary entries or their favorite song, they create a unique image that can be shared and reminds everyone that ‘You Are Your Words’.
Why it matters
Consumers today may not take 5 minutes to listen to your brand story but will quite happily relay it in their own words. How can brands empower customers and give them the tools to retell their stories in their own words?
Ingress is Google's first full-fledged video game. Once the app is installed, players are attributed to one of two teams. Then, using Google Maps, the game displays the location of imaginary portals. When a player gets to one, they can strengthen its defences if it already belongs to their team or hack it to get control over it.
Movidón is an app that allows you to share localised digital messages with friends and followers on your social networks. For instance, you can leave a message for a friend at the entrance of the Museo del Prado. When the friend arrives there, they’ll receive the message which can be music, photos, videos or just a comment about the place.