Telecommunications (108)
Wrigley's 5 Gum 'The Nightjar' App
‘The Nightjar’ is a revolutionary audio iPhone App created for Wrigley’s 5 chewing gum. It’s a game with no video only sound. It takes users on a journey of discovery with only their ears to guide them out alive. It is a unique and immersive way for consumers to engage with the Wrigley's brand and explore their senses like never before.
Why it matters
We mostly rely on video to provide experiences, forgetting that sound on its own (and the deprivation of video) can be just as powerful. How could advertisers create innovative experiences by depriving people of the sense they would expect most?
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