The first digital hospital in Turkey is pushing boundaries in the health sector. 3D hologram nurses welcome isitors and issue each patient with a digital card, which means that misdiagnosis and incorrect treatment are reduced. Important documents can be quickly and easily sent to other hospitals. Moreover, cameras record x-rays and the like so that the images can be seen via the Internet, democratising diagnosis.
Why it matters
Improving technology means that pioneering treatments are more widely known about and information can be shared more readily. Will this mean receiving the right care and finding out about new developments in healthcare becomes easier?
To promote its new condom range “Performax Intense Mutual Climax” helping couples to get in sync, the brand Durex launched a new advert showing vinyl records and turntables representing men and women. Each turntable plays a song and when the two songs are synchronized, the viewer discovers the famous Marvin Gaye’s classic hit “Let’s get it on”. The brand developed a Facebook app where a team of players has to slow down or speed up songs to be in sync.
A new project at the Hospital Evangélico de Londrina in Brazil is helping surgeons control vital on-screen imagery with gestures to save important time in the operating room. Surgeons can keep their gloves on while using the Microsoft Kinect technology and swipe to the information they need without having to physically touch anything and risk infecting a patient.