The first digital hospital in Turkey is pushing boundaries in the health sector. 3D hologram nurses welcome isitors and issue each patient with a digital card, which means that misdiagnosis and incorrect treatment are reduced. Important documents can be quickly and easily sent to other hospitals. Moreover, cameras record x-rays and the like so that the images can be seen via the Internet, democratising diagnosis.
Why it matters
Improving technology means that pioneering treatments are more widely known about and information can be shared more readily. Will this mean receiving the right care and finding out about new developments in healthcare becomes easier?
Nivea are currently using in-game advertising within a social community for girls (goSupermodel.com) to promote their NIVEA Visage Young range. In the game, players get a ‘virtual pimple’ which they can get rid of by using a NIVEA product.
17-year-old Brittany Wenger from Florida has won the Google Science Fair Grand Prize for developing an app that helps doctors diagnose breast cancer. She developed a program that learns from patterns and mistakes in data sets taken from “fine needle aspirates” samples, a minimally invasive procedure that - on its own - is rather inaccurate at detecting breast cancer. Wenger’s program, however, has 99.11% accuracy.