The first digital hospital in Turkey is pushing boundaries in the health sector. 3D hologram nurses welcome isitors and issue each patient with a digital card, which means that misdiagnosis and incorrect treatment are reduced. Important documents can be quickly and easily sent to other hospitals. Moreover, cameras record x-rays and the like so that the images can be seen via the Internet, democratising diagnosis.
Why it matters
Improving technology means that pioneering treatments are more widely known about and information can be shared more readily. Will this mean receiving the right care and finding out about new developments in healthcare becomes easier?
The site Boobstagram.fr invites women to upload a picture of their breasts using the social media platform Instagram. The site aims to raise awareness about prevention of breast cancer. They’ve managed to build a fan base on Facebook and Twitter by targeting young connected people with an unconventional and irreverent message: “Showing your breasts on the internet is fine, but showing them to your doctor is better.”
To promote its new condom range “Performax Intense Mutual Climax” helping couples to get in sync, the brand Durex launched a new advert showing vinyl records and turntables representing men and women. Each turntable plays a song and when the two songs are synchronized, the viewer discovers the famous Marvin Gaye’s classic hit “Let’s get it on”. The brand developed a Facebook app where a team of players has to slow down or speed up songs to be in sync.