Food & Drink (183)
The world’s most expensive doggy bag
In Germany, nearly 11 tons of food is thrown away every year. A restaurant in Hamburg has decided to tackle this problem in their very own way by putting a sign on tables informing visitors that they will pay a fine for their unfinished meal (€1 per 50 grams).
Why it matters
In times where a considerable proportion of the global population suffers from hunger or malnutrition, is this is a good way of reminding people of their actions? Is imposing a fine enough to make us more conscious of our disposable and wasteful ways?
The desert brand Danette is turning 40 in 2010. To celebrate, it has launched an operation called “Smile, you are a Danette”. The consumer is invited to post a picture of his best smile on a dedicated website. The 480 first net users will be assured to have their pictures selected. 1000 pictures in all will be printed on packs in February 2010.
In keeping with their slogan of ‘positive energy for the 21st century’, confectionary brand Mars have opened up their brand to act as a vehicle for their consumers to send positive messages to their friends and family. For a limited period the packaging sleeves have been printed with words such as ‘Happy’, ‘Smile’ and ‘Good Luck’ in the famous Mars font.