Food & Drink (183)
The world’s most expensive doggy bag
In Germany, nearly 11 tons of food is thrown away every year. A restaurant in Hamburg has decided to tackle this problem in their very own way by putting a sign on tables informing visitors that they will pay a fine for their unfinished meal (€1 per 50 grams).
Why it matters
In times where a considerable proportion of the global population suffers from hunger or malnutrition, is this is a good way of reminding people of their actions? Is imposing a fine enough to make us more conscious of our disposable and wasteful ways?
Don Simon “attacks” the current Granini campaign with a new comparative advertising campaign. On the print ad Don Simon compare their orange trees to those of Granini. On the TV campaign they also directly compare the origin of the two juices – even showing the bottle of the competitor product.
ChocChic, the chocolate design company, has released a new chocolate range that allows you to record a voice message with the package. Simply record your message before giving it away as a gift.