Stores & Spaces (159)
A Chinese shopping centre is opening a special parking lot exclusively for women. The lot offers wider parking spaces and extra lighting in pink and purple. Specially-trained female parking attendants will also be on hand to guide ladies into parking spaces. Wang Zheng, an official at the shopping centre, said the car park aimed to address women´s strong sense of colour and different sense of distance.
Why it matters
Putting gender equality aside, are even public spaces like car parks appreciating the importance of consumer targeting and wider experiences?
In December 2011, the hotel group Accor improved its customer loyalty programme by allowing guests to accumulate points by simply checking in on Facebook when they are staying in one of their rooms.
An internet service based on the “intention economy” trend: a buyer declares his intention to buy and then companies bid for the consumer’s business with the buyer then selecting the best offer.