Stores & Spaces (159)
A Chinese shopping centre is opening a special parking lot exclusively for women. The lot offers wider parking spaces and extra lighting in pink and purple. Specially-trained female parking attendants will also be on hand to guide ladies into parking spaces. Wang Zheng, an official at the shopping centre, said the car park aimed to address women´s strong sense of colour and different sense of distance.
Why it matters
Putting gender equality aside, are even public spaces like car parks appreciating the importance of consumer targeting and wider experiences?
‘The Walk’ is a beachfront shopping promenade located over 1.75 km of Dubai’s Jumeirah seashore. It has recently become home to 350 premium retailers such as Saks Fifth Avenue and over 40 restaurants, all wanting to become part of Dubai’s first outdoor shopping experience.
Smart is offering a unique cinema experience in Australia. Like a drive-in cinema but their cars are placed inside the movie theatre instead of outside. The idea behind it is to show that as well as being compact on the outside in fact Smart is more spacious inside than thought. So spacious that it will be an enjoyable experience to watch a movie in these cars for 1.5-2 hours.