Stores & Spaces (159)
A Chinese shopping centre is opening a special parking lot exclusively for women. The lot offers wider parking spaces and extra lighting in pink and purple. Specially-trained female parking attendants will also be on hand to guide ladies into parking spaces. Wang Zheng, an official at the shopping centre, said the car park aimed to address women´s strong sense of colour and different sense of distance.
Why it matters
Putting gender equality aside, are even public spaces like car parks appreciating the importance of consumer targeting and wider experiences?
The Dutch auto association (ANWB) will be touring around the autoroute de soleil (the main transport route) and at rest stops this summer. It will be a mobile service providing assistance like tire checks and traffic updates but also selling items like sun block and their own maps and travel guides.
Beta Spaces is a one day festival of non-traditional art exhibitions. Instead of galleries, Beta Spaces uses alternative locations such as artists’ apartments, local cafes and even Smartphone apps to showcase the work of over 400 artists.