Stores & Spaces (159)
A Chinese shopping centre is opening a special parking lot exclusively for women. The lot offers wider parking spaces and extra lighting in pink and purple. Specially-trained female parking attendants will also be on hand to guide ladies into parking spaces. Wang Zheng, an official at the shopping centre, said the car park aimed to address women´s strong sense of colour and different sense of distance.
Why it matters
Putting gender equality aside, are even public spaces like car parks appreciating the importance of consumer targeting and wider experiences?
“Nivea Moving Shop” is a mobile store that drives Nivea products around Italian cities on board of a blue Ape by Piaggio.
Since the beginning of the year, young couples can fulfill their dream to marry in their local McDonald’s restaurant in Hong Kong. The fast food chain offers nuptial packages that, among other party favors, include a giant apple pie wedding cake and a‘feast’ of McDonald’s catering.