Stores & Spaces (159)
A Chinese shopping centre is opening a special parking lot exclusively for women. The lot offers wider parking spaces and extra lighting in pink and purple. Specially-trained female parking attendants will also be on hand to guide ladies into parking spaces. Wang Zheng, an official at the shopping centre, said the car park aimed to address women´s strong sense of colour and different sense of distance.
Why it matters
Putting gender equality aside, are even public spaces like car parks appreciating the importance of consumer targeting and wider experiences?
Fors Ibérica, a company specializing in commercial equipment , has just launched new plastic supermarket trolleys: Supercart/Fors. They are easy to use, can be customised to corporate company colours, last longer than previous metal ones and are more hygienic. They are also completely recyclable and totally compatible with new Radio Frequency Identification (RFID) scanner technology
Proteus Gowanus offers study hall and a secret museum. Partners & Spade rent out in-store advertising and doubles as a workshop. The Erie Basin collects Victorian curios, “unusual dark stuff related to mourning,” its collector explains. Retailers and boutiques reset the shopping experience by reorienting their stores as places of story and discovery.