Stores & Spaces (159)
A Chinese shopping centre is opening a special parking lot exclusively for women. The lot offers wider parking spaces and extra lighting in pink and purple. Specially-trained female parking attendants will also be on hand to guide ladies into parking spaces. Wang Zheng, an official at the shopping centre, said the car park aimed to address women´s strong sense of colour and different sense of distance.
Why it matters
Putting gender equality aside, are even public spaces like car parks appreciating the importance of consumer targeting and wider experiences?
Facebook made its first foray into brick-and-mortar retail, offering gift cards for Facebook credits at Target stores. The credits can be used for any Facebook purchase, like social games, applications, and virtual goods.
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.