Stores & Spaces (159)
A Chinese shopping centre is opening a special parking lot exclusively for women. The lot offers wider parking spaces and extra lighting in pink and purple. Specially-trained female parking attendants will also be on hand to guide ladies into parking spaces. Wang Zheng, an official at the shopping centre, said the car park aimed to address women´s strong sense of colour and different sense of distance.
Why it matters
Putting gender equality aside, are even public spaces like car parks appreciating the importance of consumer targeting and wider experiences?
A Japanese karaoke chain is now offering single karaoke boxes where individuals can practice their favourite songs on their own, without the embarrassment of someone hearing the (poor?) performance.
Coca-Cola has taken the notion of “in-store experience” to a new level with a pop-up bar and restaurant on the Champs Élysées in Paris by the name of ‘la Bulle’ French for ‘the bubble’. The pop-up exhibit was created to imagine the way people will buy and consume beverages in the year 2020 by using the best digital and interactive technologies. This pop-up space engages customers in a “disruptive, magical, and relevant” fashion. It allows customers to interact with the space, communicate with the brand, and enjoy an interactive and exclusive experience.