Stores & Spaces (159)
A Chinese shopping centre is opening a special parking lot exclusively for women. The lot offers wider parking spaces and extra lighting in pink and purple. Specially-trained female parking attendants will also be on hand to guide ladies into parking spaces. Wang Zheng, an official at the shopping centre, said the car park aimed to address women´s strong sense of colour and different sense of distance.
Why it matters
Putting gender equality aside, are even public spaces like car parks appreciating the importance of consumer targeting and wider experiences?
Just nine traditional fashion shows took place during this season’s Stockholm Fashion Week, a fifth of the number that took place during the previous year. Instead, brands seem to be trying to find more innovative and cost-effective ways of promoting themselves – such as sending models out onto the streets or into cafés and exhibitions.
A Girona farmer has installed a vending machine with pasteurized milk in Salt Market (Girona). His objective was to bring his product directly to the consumer without any intermediary participation.
The seller offers milk 24 hours a day at 1€/1litre (more or less the same price as a tetra brick pack sold in supermarkets).