Stores & Spaces (159)
A Chinese shopping centre is opening a special parking lot exclusively for women. The lot offers wider parking spaces and extra lighting in pink and purple. Specially-trained female parking attendants will also be on hand to guide ladies into parking spaces. Wang Zheng, an official at the shopping centre, said the car park aimed to address women´s strong sense of colour and different sense of distance.
Why it matters
Putting gender equality aside, are even public spaces like car parks appreciating the importance of consumer targeting and wider experiences?
As part of London High Street Fashion week, eight girls from Storm modelling agency paraded along the Central Line in the first ever pop-up fashion show to take place on the Undergound. The models walked through each carriage promoting clothes from the autumn collections of Selfridges, John Lewis, House of Fraser, Debenhams, Next, River Island, Marks & Spencer and Uniqlo.
What was once a tactic relegated to seasonal shops and liquidators is catching on with mainstream retailers looking to generate buzz. Gap inc. used a pop-up shop to launch their new premium denim line on Roberston Boulevard in L.A. - a pricey district where they never could have afforded a permanent location. Toys R Us opened dozens of pop-ups across the U.S., branding them as “Holiday Express” toy stores, and J.C. Penney launched their back-to-school collection this way.