Stores & Spaces (159)
A Chinese shopping centre is opening a special parking lot exclusively for women. The lot offers wider parking spaces and extra lighting in pink and purple. Specially-trained female parking attendants will also be on hand to guide ladies into parking spaces. Wang Zheng, an official at the shopping centre, said the car park aimed to address women´s strong sense of colour and different sense of distance.
Why it matters
Putting gender equality aside, are even public spaces like car parks appreciating the importance of consumer targeting and wider experiences?
Wisemarkit.com is an online shopping platform in the US that lets Facebook members set up an online shop and curate products of their choice from third party websites. It’s like ‘Amazon’ without having to actually own the products. They promote the products through their social channels and earn a commission on every sale.
Dutch online store Wehkamp offers their consumers a permanent 10% discount. All they have to do is place an online order with a smartphone when they are physically in one of the competitors non online stores. Wehkamp uses a special W.APP application to extract your precise location.