Stores & Spaces (159)
A Chinese shopping centre is opening a special parking lot exclusively for women. The lot offers wider parking spaces and extra lighting in pink and purple. Specially-trained female parking attendants will also be on hand to guide ladies into parking spaces. Wang Zheng, an official at the shopping centre, said the car park aimed to address women´s strong sense of colour and different sense of distance.
Why it matters
Putting gender equality aside, are even public spaces like car parks appreciating the importance of consumer targeting and wider experiences?
Budget supermarket Hofer has collaborated with Viennese fashion designer Nhut La Hong to produce ‘line eight’, an exclusive fashion line which will sit along-side its discount grocery offering. The range consists of 24 pieces all retailing at less than 100 euros.
Virtual pop-up stores that come from nowhere and soon disappear are the latest craze in online shopping. They redefine the concept of exclusive by offering items for a limited time on a site that only those “in the know” will ever find. Designer Rachel Roy recently teamed up with pop-star Estelle for a jewelry line that was sold on the designer’s Facebook page for 3 days only. These digital pop-up stores are becoming increasingly popular with the younger, tech savvy generations.