Travel & Tourism (148)
Wine tasting in the sky
The German Wine Institute are partnering with Lufthansa to provides a wine tasting service for the airline’s first class international fliers. Passengers will learn the principles of wine tasting and sample a selection of German wines. You can then watch films about winegrowing while you sip a glass of wine.
Why it matters
Will we begin to see more and more airlines partnering with brands as a way of differentiating from other airlines? Could offering consumers a memorable experience become commonplace?
SJ, the major train operator in Sweden are set to launch a bed & breakfast concept next month in cooperation with the annual Nordic Rail Fair. The company will be offering visitors of the fair the chance to travel to it and stay on-board for the weekend instead of checking in at a hotel.
A rather macabre South Korean service lets people experience their mortality through a staged funeral and burial, resulting in a new perspective on the value of life.
For $25, you can attend the Coffin Academy. Over four hours participants write tearful goodbye letters, draft their tombstone epitaphs, sit through their funeral, and then climb into a casket for 10 dark minutes. The cathartic seminar lets people release long-held anxiety or grudges, and re-prioritize. Many come away with a new commitment to their families or careers and a feeling like they have a second chance to create the life they want. In fact, one South Korean business required employees to attend a similar fake funeral event to stimulate productivity.