Travel & Tourism (148)
Wine tasting in the sky
The German Wine Institute are partnering with Lufthansa to provides a wine tasting service for the airline’s first class international fliers. Passengers will learn the principles of wine tasting and sample a selection of German wines. You can then watch films about winegrowing while you sip a glass of wine.
Why it matters
Will we begin to see more and more airlines partnering with brands as a way of differentiating from other airlines? Could offering consumers a memorable experience become commonplace?
Renfe (the Spanish railway company) has developed a new commercial proposal called ‘escapadas’ (breakouts). These are ‘mini-holidays’ created in partnership with tour operators Iberrail, Iberojet and El Corte Inglés. They include the return ticket on High Speed trains and one night’s hotel stay in Sol Meliá, Tryp or NH. The ‘breakouts’ will be available exclusively in travel agencies and they include additional benefits such as discounts on tickets to museums and galleries, car rental and more.
iFeedback is a new app allowing hotel guests to instantly transmit any criticism or praise they may have. Smartphone Users can scan one of the many QR codes placed all over the hotel to report complaints right on the spot or use one of the ipad terminals. The feedback is then instantly forwarded to the corresponding person in charge.