Travel & Tourism (148)
Wine tasting in the sky
The German Wine Institute are partnering with Lufthansa to provides a wine tasting service for the airline’s first class international fliers. Passengers will learn the principles of wine tasting and sample a selection of German wines. You can then watch films about winegrowing while you sip a glass of wine.
Why it matters
Will we begin to see more and more airlines partnering with brands as a way of differentiating from other airlines? Could offering consumers a memorable experience become commonplace?
Pinktravel.at is an Austrian travel business targeting gay men with ‘gay-friendly’ holidays. The travel agency offers gay cruises, trips to the trendiest gay cities and holidays taking in Gay Pride festivals across the globe.
Low-cost airline Easyjet have started offering 12- hour holidays in locations such as Ibiza. The mini-breaks are aimed at those wanting to enjoy the “night life” of Ibiza but not commit to a ‘proper’ holiday.