DraftFcb

Travel & Tourism (148)

Wine tasting in the sky

Wine tasting in the sky

The German Wine Institute are partnering with Lufthansa to provides a wine tasting service for the airline’s first class international fliers. Passengers will learn the principles of wine tasting and sample a selection of German wines. You can then watch films about winegrowing while you sip a glass of wine.

Why it matters

Will we begin to see more and more airlines partnering with brands as a way of differentiating from other airlines? Could offering consumers a memorable experience become commonplace?

Experience
Germany
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

High-speed hotels

Madrid’s Husa Paseo del Arte Hotel is now offering  what they’re calling a ‘High Speed Pack’ which allows consumers to take advantage of the hotel’s facilities  without having to spend a night in it. Guest can book in for a maximum of 5 hours for just 60€. Given that the hotel is located just 100 metres from from the Puerta de Atocha train station, this is especially useful for those just passing through.
 

Significance
Spain
Travel & Tourism
 
Sounds of the Underground

Transport for London tube drivers on the Piccadilly line have been given a book of famous quotes to read out as part of their daily announcements. The initiative was created by Turner Prize artist Jeremy Deller as part of TFL’s Art on the Underground scheme. Deller hopes it will make commuters' journeys a bit more thought provoking. 

Escape
United Kingdom
Travel & Tourism