DraftFcb

Travel & Tourism (148)

Wine tasting in the sky

Wine tasting in the sky

The German Wine Institute are partnering with Lufthansa to provides a wine tasting service for the airline’s first class international fliers. Passengers will learn the principles of wine tasting and sample a selection of German wines. You can then watch films about winegrowing while you sip a glass of wine.

Why it matters

Will we begin to see more and more airlines partnering with brands as a way of differentiating from other airlines? Could offering consumers a memorable experience become commonplace?

Experience
Germany
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Upgrade your pilgrimage

‘Buddha Trail’ is a luxury train aimed at helping tourists discover all the important landmarks of Buddha’s life. The tour starts at his birthplace in Lumpini and connects cities where Lord Buddha spent part of his life, before ending at Bodh Gaya where he achieved enlightenment. It is designed to attract Buddhist tourists from South East and East Asia and will offer a luxurious experience with global cuisines and grand décor on the train.
 

Enhancement
Experience
Well Being
India
Travel & Tourism
 
Travel advice from the horse's mouth

Tripbod is a new travel website which connects travellers with local experts in order to get recommendations on any particular destination.  Tripbods are people who are passionate about where they live and are eager to correspond with people who are interested in visiting.  The website thus aims to add another dimension to holidays by throwing light upon different sides of a destination away from typical tourist attractions.
 

Authenticity
United Kingdom
Travel & Tourism