Travel & Tourism (148)
Wine tasting in the sky
The German Wine Institute are partnering with Lufthansa to provides a wine tasting service for the airline’s first class international fliers. Passengers will learn the principles of wine tasting and sample a selection of German wines. You can then watch films about winegrowing while you sip a glass of wine.
Why it matters
Will we begin to see more and more airlines partnering with brands as a way of differentiating from other airlines? Could offering consumers a memorable experience become commonplace?
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