Travel & Tourism (148)
Wine tasting in the sky
The German Wine Institute are partnering with Lufthansa to provides a wine tasting service for the airline’s first class international fliers. Passengers will learn the principles of wine tasting and sample a selection of German wines. You can then watch films about winegrowing while you sip a glass of wine.
Why it matters
Will we begin to see more and more airlines partnering with brands as a way of differentiating from other airlines? Could offering consumers a memorable experience become commonplace?
The One by Five hotel in Paris is unique in its design. The whole hotel is meant to make guests feel like in a dream world. Every wall and floor is covered with photo-canvas full of stars and clouds, while beds, mirrors and lights give the impressions that they are floating. The overall design gives guests the feeling of an endless and surreal space.
Air France is famous for the music played on its flights; its play lists are renowned for creating the right atmosphere for reverie, relaxation or discovery. Based on this universal popularity of their play Air France created their own music label – ‘Air France Music’. As well as releasing CD compilations, Air France has also released music on social media sites such as My Space, Facebook, iTunes, and Deezer.