Travel & Tourism (148)
Wine tasting in the sky
The German Wine Institute are partnering with Lufthansa to provides a wine tasting service for the airline’s first class international fliers. Passengers will learn the principles of wine tasting and sample a selection of German wines. You can then watch films about winegrowing while you sip a glass of wine.
Why it matters
Will we begin to see more and more airlines partnering with brands as a way of differentiating from other airlines? Could offering consumers a memorable experience become commonplace?
In November 2010, five partners met while at the Hotel Amour in Paris and launched www.dayuse-hotels.com. The site allows you to rent, for only a few hours at a time, a room in Paris (and other major cities), in selected luxurious boutique hotels chosen for their design, location and quality of their service. The rooms rate is discounted by 30 to 70 percent off their normal price.
Qatar Airways is launching a new fleet of Boeing 787 aircraft that are specially designed for optimal luxury, social interaction and networking in-flight. The chairs point to each other around wood tables, each seat has a touch screen, and all cabins are equipped to connect to personal devices. The flight also features an automatically shifting light sensor that works to adjust travelers’ biological clocks to the new time zone.