DraftFcb

Travel & Tourism (148)

Wine tasting in the sky

Wine tasting in the sky

The German Wine Institute are partnering with Lufthansa to provides a wine tasting service for the airline’s first class international fliers. Passengers will learn the principles of wine tasting and sample a selection of German wines. You can then watch films about winegrowing while you sip a glass of wine.

Why it matters

Will we begin to see more and more airlines partnering with brands as a way of differentiating from other airlines? Could offering consumers a memorable experience become commonplace?

Experience
Germany
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Get down with the locals

With the claim “Do As We Do”, Bportuguese is an atypical travel agency – in the incoming segment – that offers to its clients the kind of experiences lived by the Portuguese themselves in their daily lives, showing them the “true Portuguese way”.

Authenticity
Experience
Portugal
Travel & Tourism
 
Bed and no breakfast

In Amsterdam, the Hans Brinker is known as a local and cheap youth hostel for American backpackers. It does not promise its clients anything besides a bed.
 

Israel
Authenticity
Experience
Travel & Tourism