Social Cause (141)

Win your child's education

Win your child's education
Nenuco (children's 'cologne') has developed a promotion with a very interesting prize: a lifetime's education. You just have to buy any Nenuco product and you'll be in with a chance to win your child's education for free (€400 per month for 14 years).
Why it matters

In this economic crisis period, companies are developing aggressive promotions that maximise product value for its purchasers. But will more brands look to add meaning to their promotions with longer- term incentives that have real life value?

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