DraftFcb

Social Cause (141)

Win your child's education

Win your child's education
Nenuco (children's 'cologne') has developed a promotion with a very interesting prize: a lifetime's education. You just have to buy any Nenuco product and you'll be in with a chance to win your child's education for free (€400 per month for 14 years).
Why it matters

In this economic crisis period, companies are developing aggressive promotions that maximise product value for its purchasers. But will more brands look to add meaning to their promotions with longer- term incentives that have real life value?

Authenticity
Spain
Social Cause
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Working for basic needs

Two nurses have launched a new volunteering project that aims at helping patients located in an isolated district in the northern Portugal.  Their contract with the local authorities grants them lodging, a car for tending to patients and a small subsidy for food and other expenses.

Conscious
Significance
Portugal
Social Cause
 
Water bottles that make a statement every time you refill them

To campaign for the right of everyone to have water around the globe, France Liberté has entered into partnership with the famous designer Philippe Stark. He has designed trendy bottles to be refilled with tap water called “Feuille d’eau”, and sold at the price of 5 euros. While the money earned is used to finance the charity actions, each bottle is to become a sign of federation and each bottle holder a militant for the cause.

France
Conscious
Social Cause