Social Cause (141)
Win your child's education
Why it matters
In this economic crisis period, companies are developing aggressive promotions that maximise product value for its purchasers. But will more brands look to add meaning to their promotions with longer- term incentives that have real life value?
Swatch’s ‘Perfect World’ campaign to raise funds for worthwhile building projects has just financed a temporary shelter home for MSV (Movement to the Service of Life) for children at risk. Funds were raised from sales of Swatch ‘Amiguinho’ (literally, ‘little friend’), which was launched specially for Christmas 2008.
With her own clothing label MCC, Anke Domaske created a new line which is completely made out of milk fibres. Clothes made of this material are antibacterial and antiallergic. They not only look and feel good, they also care for your skin due to the amino acids they contain.