Social Cause (141)
Win your child's education
Why it matters
In this economic crisis period, companies are developing aggressive promotions that maximise product value for its purchasers. But will more brands look to add meaning to their promotions with longer- term incentives that have real life value?
In order to highlight the fact that summertime is as life-endangering as winter for homeless people, the Abbé Pierre Foundation has set an interesting street operation in Paris. An ice statue representing a homeless man was placed in front of the Louvre. The statue melted as the day passed. The cardboard notice read: “During summertime, homeless people die as much as in winter. Let’s act”.
Between the 15 of January and the 27 of February Max Havellar organizes an operation called Change labels. In order to sensitise people to the fact that fair trade doesn’t only concern food but also clothes, the brand asked Parisians to cut the labels off their clothes and to post them on a board.