DraftFcb

Social Cause (141)

Win your child's education

Win your child's education
Nenuco (children's 'cologne') has developed a promotion with a very interesting prize: a lifetime's education. You just have to buy any Nenuco product and you'll be in with a chance to win your child's education for free (€400 per month for 14 years).
Why it matters

In this economic crisis period, companies are developing aggressive promotions that maximise product value for its purchasers. But will more brands look to add meaning to their promotions with longer- term incentives that have real life value?

Authenticity
Spain
Social Cause
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Missing pages help find missing children

Across Europe thousands of children go missing every year. NotFound is a project with a simple idea aimed at making a difference to this problem. Companies who install the application will then have a picture of a missing child automatically published on every ‘page not found’ error page of their website.
 

Conscious
Significance
Spain
Social Cause
 
Cream of the crop

CarrotMob allows businesses to compete with their environmental credentials. A social network of consumers then agrees to purchase products from whichever business comes out on top.

Conscious
Portugal
Social Cause