Social Cause (141)
Win your child's education
Why it matters
In this economic crisis period, companies are developing aggressive promotions that maximise product value for its purchasers. But will more brands look to add meaning to their promotions with longer- term incentives that have real life value?
Duracell supported victims of hurricane Sandy in New York and New Jersey with a rapid response team. They set up mobile stations to allow people to charge their electronic gadgets, get access to the web and gave away free batteries for torches and other devices.
The luxury resort, Six Senses Hideaway at Zighi Bay, is offering its guests the opportunity of doubling their stay - for free - in exchange for a few hours of manual labour. As part of the hotel’s community focused philosophy, they have agreed to put forth the “Build A Smile Package.” The package allows consumers to help rebuild homes in the fishing village, around the hotel, that do not have running water or functional sewage systems, and others that are still suffering after the 2008 cyclone, Gonu, hit parts of Oman.