Social Cause (141)
Win your child's education
Why it matters
In this economic crisis period, companies are developing aggressive promotions that maximise product value for its purchasers. But will more brands look to add meaning to their promotions with longer- term incentives that have real life value?
The “défithon “ is an initiative within the annual Telethon event broadcasted on national television in France. It aims to collect donations for a muscular disease called myopathy. The challenge for 2011 invited both sufferers of the disease and celebrities to push their boundaries. To get to see one of the participants fulfil their challenge, web users have to pay anywhere between 50 and 20,000 euros as a donation contribution. For example, for 50 euros, you can watch a myopathy patient going across a city dressed up as a sumo wrestler.
French shampoo brand Dop has created an operation to clean the French beach of Oleron. Named “Adopt a piece of trash”, it invites people to virtually pick up a piece of trash and adopt it , with the possibility to display it on Facebook. The adoption was simple, quick and funny. For each kilogram of virtual trash picked up, the brand gave 5 euros to a NGO to really clean the beach.