DraftFcb

Social Cause (141)

Win your child's education

Win your child's education
Nenuco (children's 'cologne') has developed a promotion with a very interesting prize: a lifetime's education. You just have to buy any Nenuco product and you'll be in with a chance to win your child's education for free (€400 per month for 14 years).
Why it matters

In this economic crisis period, companies are developing aggressive promotions that maximise product value for its purchasers. But will more brands look to add meaning to their promotions with longer- term incentives that have real life value?

Authenticity
Spain
Social Cause
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Cheer up, Britain!

Psychologists have launched a website to cheer up Britain. The experts are seeking to raise happiness on a national level by encouraging 10,000 people to take part in an online experiment. By trying out one of four mood-boosting techniques over a period of 5 days, they hope Brits will feel happier and spread their good mood.

Conscious
Social Cause
United Kingdom
 
A cleaner method

Method, an environmentally friendly cleaning products company, has developed the world’s first bottle made from plastic recovered from our oceans. Method is hoping to raise awareness of the importance of using recycled plastics and protecting our oceans.
 

Israel
Conscious
One World
Social Cause