Social Cause (141)
Win your child's education
Why it matters
In this economic crisis period, companies are developing aggressive promotions that maximise product value for its purchasers. But will more brands look to add meaning to their promotions with longer- term incentives that have real life value?
Online retailer yoox.com launched a special project to help Japan after the earthquake and tsunami that devastated the country. yoox.com teamed up with 8 international fashion brands that each created one-off t-shirts inspired by the theme “We Love Japan”. All proceeds from the t-shirts sales go to the International Federation of Red Cross and Red Crescent Societies for the earthquake and tsunami relief efforts in Japan.
Exit Deutschland is a German NGO that helps neo-Nazis leave the right-wing scene. To gain attention, bulks of free t-shirts with nationalist symbols were distributed at neo-Nazi concerts.After the first wash, the t-shirt revealed a hidden message: how to get out of the scene and the Facebook link to the NGO.