Social Cause (141)
Win your child's education
Why it matters
In this economic crisis period, companies are developing aggressive promotions that maximise product value for its purchasers. But will more brands look to add meaning to their promotions with longer- term incentives that have real life value?
The Sims 3 is a hugely popular ‘life simulation’ videogame based on the repercussions of characters becoming made poor and homeless. The ‘Alice and Kev’ blog has drawn praise for how it tells the surprisingly moving stories of two characters as they struggle to cope with enforced poverty in Sims world.
‘Dona l’usato’ (donate second hand) is a project promoted by fashion brand Elena Mirò to celebrate its 25th anniversary. Customers are rewarded with a 25% discount when they donate their second hand clothes, which Elena Mirò uses to help raise people out of poverty in Mozambique.