Social Cause (141)
Win your child's education
Why it matters
In this economic crisis period, companies are developing aggressive promotions that maximise product value for its purchasers. But will more brands look to add meaning to their promotions with longer- term incentives that have real life value?
On April 4th, four Austrian students decided to take their VW-bus T2 on a charity-journey of 5.500 km from Vienna to Dubai, leasing ad spaces on the bus, supporting the relief organisation Sonne International. TV channels ОRF and ATV are accompanying them via a consecutive report and an international donation account was set up.
IKEA France is doing its bit for climate change by encouraging consumers to use its new carpooling service ‘Le covoiturage’ to reduce the number of cars travelling to their stores.