Social Cause (141)
Win your child's education
Why it matters
In this economic crisis period, companies are developing aggressive promotions that maximise product value for its purchasers. But will more brands look to add meaning to their promotions with longer- term incentives that have real life value?
IKEA France is doing its bit for climate change by encouraging consumers to use its new carpooling service ‘Le covoiturage’ to reduce the number of cars travelling to their stores.
‘Ajudar a Marta’ (Helping Marta) is a Facebook page created by Marta’s parents to help find a compatible bone marrow donor for their 4-year old daughter suffering from leukaemia. In just a few days, Marta’s page gathered more than 14,500 fans and created an unprecedented wave of support all over Portugal and other countries. A happy side-effect of this was that the number of blood and bone marrow donors across Portugal significantly increased, with donations being organized in companies, schools, fire departments, and other institutions.