Social Cause (141)
Win your child's education
Why it matters
In this economic crisis period, companies are developing aggressive promotions that maximise product value for its purchasers. But will more brands look to add meaning to their promotions with longer- term incentives that have real life value?
‘Pixels for Pistols’ is an original gun trade-in programme. Hand in your illegal firearm to the Winnepeg Police in Canada, and electronic retailer Henry’s will offer you a Panasonic digital camera as well as a School of Imaging gift card worth $240.
The check-in app Shopkick allows their 1 million+ users to donate their accumulated “kicks” to the benefit of 30 different charities as part of their rewards program, through which users can also earn gift cards, Facebook credits, movie tickets, and restaurant vouchers.