House & Home (128)
Will wash for food
Home cleaning company Scotch-Brite, struggling with appealing to a younger demographic, leveraged reward marketing and restaurant partnerships by inviting young urban consumers to test the sponges - in exchange for the meal they already ate.
Why it matters
Surprising jaded people is a challenge, with interception more believable than interruption. Scotch-Brite took a hard-to-win target and offered them something they’d actually use (a free meal), a surprise (they had planned to pay), coupled with an experience (washing dishes with friends) and product trial woven throughout. When we break in to a new demographic, how can we focus on intercepting and joining, rather than stalling and interrupting? Beyond gaming and competition, what are some tried and true bits of shared experience (everyone knows the price of skipping a check is washing dishes) we can use to help challenging customers open their eyes?
UAE-based removal firms have reported a significant jump in bookings amid growing evidence of an expatriate exodus as job losses soar. The UAE's population is expected to contract 5.5 percent this year due to expatriate lay-offs, with Dubai's forecast to shrink 17 percent.
“Keret House”, planned by Jakub Szczesny, will be the narrowest residence in Warsaw. The triangle-shaped house spans three levels and is suspended between two existing buildings above the alley below. The total habitable space is 14,5 square meters.