Weighing each byte
Withings is an intelligent scale that connects to WiFi. It not only calculates your weight, fat, muscle and BMI, it also charts your variations and connects to your computer or smartphone.
Why it matters
It seems WiFi is being incorporated into everything that has a screen nowadays. But this scale’s WiFi capabilities do serve their purpose: by syncing with your smartphone you can actually use the data to plan your weekly exercise and eating regime. Can this scale do more for consumers than current apps and platforms like Wii Fit provide?
Yves Rocher (cosmetics company) and Gullon (biscuits company) have joined forces to take care of their consumers through the “healthy life” program. When you buy a DietNature product (sugar free products) you will find on the promotion boxes a voucher for a free Body Exfoliation in Ives Rocher shops. Furthermore the client will obtain a 50% discount in products of the catalogue.
Sendmonthly.com is a website that predicts when a woman's period is due, reminds them via email a few days before and sends timely deliveries of the user’s preferred brand of feminine hygiene product. Chocolate treats for PMT are also included and the service costs £6.49 a month.