Weighing each byte
Withings is an intelligent scale that connects to WiFi. It not only calculates your weight, fat, muscle and BMI, it also charts your variations and connects to your computer or smartphone.
Why it matters
It seems WiFi is being incorporated into everything that has a screen nowadays. But this scale’s WiFi capabilities do serve their purpose: by syncing with your smartphone you can actually use the data to plan your weekly exercise and eating regime. Can this scale do more for consumers than current apps and platforms like Wii Fit provide?
One of Israel’s three leading Health Funds recently launched a new video consultation service that lets people insured by the health fund consult a doctor by video chat. The service allows the doctor to diagnose the patient from a distance and if need be send immediate help.
A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.