Weighing each byte
Withings is an intelligent scale that connects to WiFi. It not only calculates your weight, fat, muscle and BMI, it also charts your variations and connects to your computer or smartphone.
Why it matters
It seems WiFi is being incorporated into everything that has a screen nowadays. But this scale’s WiFi capabilities do serve their purpose: by syncing with your smartphone you can actually use the data to plan your weekly exercise and eating regime. Can this scale do more for consumers than current apps and platforms like Wii Fit provide?
For the first time in Turkey, an eye hospital is giving patients instant online access to personalised advice and information. With World Eye Center’s chat service, it’s possible to connect to its corporate website at any time of day or night and click on “CHAT NOW” to ask questions about eye health.
Beauty consultants hired by the California Milk Processor Board took over Macy’s beauty counters as part of a "Beauty by Milk" campaign, sponsored by "Got milk?" and its Spanish-language counterpart, "Toma leche." The consultants gave tips on how to keep your skin, hair and nails healthy, and served milk-based drinks to customers.