Weighing each byte
Withings is an intelligent scale that connects to WiFi. It not only calculates your weight, fat, muscle and BMI, it also charts your variations and connects to your computer or smartphone.
Why it matters
It seems WiFi is being incorporated into everything that has a screen nowadays. But this scale’s WiFi capabilities do serve their purpose: by syncing with your smartphone you can actually use the data to plan your weekly exercise and eating regime. Can this scale do more for consumers than current apps and platforms like Wii Fit provide?
People are spending more time at home (yes, we’re still hearing the word “staycation” quite a bit) and there’s a need to make that time at home exciting and enjoyable. Couple that with the marketing boost that sexual health products have received lately, and you’ve got a recipe for increased sales and increased fun at home. In fact, Durex condoms has branded their target consumer the “pleasurati” - an experienced pleasure seeker.
People who suffer from sleep apnea – a sleep disorder characterised by abnormal pauses in breathing – now have a new device that could help them get a better night’s sleep. Japanese scientists have developed a teddy bear shaped pillow (called Jukusi-kun) that monitors a person’s frequency of breath and blood oxygen levels. The bear then wakes them up with a “paw move” to correct their sleeping position.