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Healthcare (90)

Weighing each byte

Weighing each byte

Withings is an intelligent scale that connects to WiFi.  It not only calculates your weight, fat, muscle and BMI, it also charts your variations and connects to your computer or smartphone.
 

Why it matters

It seems WiFi is being incorporated into everything that has a screen nowadays. But this scale’s WiFi capabilities do serve their purpose: by syncing with your smartphone you can actually use the data to plan your weekly exercise and eating regime. Can this scale do more for consumers  than current apps and platforms like Wii Fit provide?
 

Connectivity
Well Being
Portugal
Healthcare
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