Weighing each byte
Withings is an intelligent scale that connects to WiFi. It not only calculates your weight, fat, muscle and BMI, it also charts your variations and connects to your computer or smartphone.
Why it matters
It seems WiFi is being incorporated into everything that has a screen nowadays. But this scale’s WiFi capabilities do serve their purpose: by syncing with your smartphone you can actually use the data to plan your weekly exercise and eating regime. Can this scale do more for consumers than current apps and platforms like Wii Fit provide?
Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.
O Canto da Psicologia (The Psychology Corner) is a low cost Psychology Clinic formed by a group of young doctors, near Lisbon wanting to help people who need counselling but have no financial means to get professional help. Consultations cost about €25,00 (which is about 75% less than the average cost).