An AutoTrader survey showed that 53% of motorists are attempting car maintenance jobs themselves, in an effort to save cash. Pit Start is a new DIY garage service in the UK that’s picking up on this trend, and offering to rent space and tools to drivers who want to try their hand at basic maintenance.
Why it matters
"How To" accounts for 3% of all search terms. It’s clear that people are trying to avoid paying someone else to do something they could do themselves. How can brands respond proactively; so that instead of losing service business, they’re renting out they’re resources to help consumers learn something new?
Audi recently announced that its vehicles will be equipped with downloadable software applications by 2020. Similar to the customizable functionality of Apple’s iPhones, cars will come standard with touchscreen dashboards and purchasable apps like “heated seats” or “GPS.”
BMW is currently developing car headlights based on laser technology. They are supposed to be a thousand times brighter than LEDs. They can also be used to scan possible dangers on the road ahead, adjust speed levels and regulate light diffusion.