An AutoTrader survey showed that 53% of motorists are attempting car maintenance jobs themselves, in an effort to save cash. Pit Start is a new DIY garage service in the UK that’s picking up on this trend, and offering to rent space and tools to drivers who want to try their hand at basic maintenance.
Why it matters
"How To" accounts for 3% of all search terms. It’s clear that people are trying to avoid paying someone else to do something they could do themselves. How can brands respond proactively; so that instead of losing service business, they’re renting out they’re resources to help consumers learn something new?
Drivers often have to brake suddenly when they fail to spot that one rash driver zooming down an intersection. The auto industry is now planning V2V or vehicle-to-vehicle communication technology, so your car warns you of any oncoming vehicle and can determine the best evasive measure to avoid a collision. The US National Highway Traffic Administration estimates this technology could reduce 79% of road crashes.
Created by oil company Galp Energy, Galp Share is an online car-sharing platform allowing commuters to create a profile, outline their daily route and link-up with those travelling similar journeys. The aim is to promote the rational use of energy whilst reducing costs, traffic and pollution.