An AutoTrader survey showed that 53% of motorists are attempting car maintenance jobs themselves, in an effort to save cash. Pit Start is a new DIY garage service in the UK that’s picking up on this trend, and offering to rent space and tools to drivers who want to try their hand at basic maintenance.
Why it matters
"How To" accounts for 3% of all search terms. It’s clear that people are trying to avoid paying someone else to do something they could do themselves. How can brands respond proactively; so that instead of losing service business, they’re renting out they’re resources to help consumers learn something new?
Shop-Script is the first application that allows e-commerce from within social networks (facebook, vkontakte.ru). You can place shop-windows of goods inside the social network and purchase through it.Customer may look through the catalogue and make an order without leaving the site. In Vkontakte there it is also possible to make payment in social network currency.
“Eco:drive” is a free software tool which can be used by owners of Fiat cars with a Blue&Me media system. It is a software that analyses your driving style and then calculates your personal eco index with the objective of reducing fuel consumption and therefore protecting the environment.