Automotive (124)
Weekend mechanics
An AutoTrader survey showed that 53% of motorists are attempting car maintenance jobs themselves, in an effort to save cash. Pit Start is a new DIY garage service in the UK that’s picking up on this trend, and offering to rent space and tools to drivers who want to try their hand at basic maintenance.
Why it matters
"How To" accounts for 3% of all search terms. It’s clear that people are trying to avoid paying someone else to do something they could do themselves. How can brands respond proactively; so that instead of losing service business, they’re renting out they’re resources to help consumers learn something new?
Related articles
Electric cars are turning heads at the Consumer Electronics Show (CES) in Las Vegas, and in 2010 we’ll finally see electric car models from Chevrolet and Nissan hitting dealer lots. But excitement is building around one of the Chevy Volt’s tangential features – the ability to control the car’s functions form your mobile phone. Chevy has developed an app for iPhone, Blackberry, and Droid that lets you monitor the car’s battery charge, lock & unlock the doors, even remote-start from your phone.
The UTAS Centre has developed the first Turkish car not to need a driver. The autonomous car works by using a radar device that can calculate distances using a laser.
