An AutoTrader survey showed that 53% of motorists are attempting car maintenance jobs themselves, in an effort to save cash. Pit Start is a new DIY garage service in the UK that’s picking up on this trend, and offering to rent space and tools to drivers who want to try their hand at basic maintenance.
Why it matters
"How To" accounts for 3% of all search terms. It’s clear that people are trying to avoid paying someone else to do something they could do themselves. How can brands respond proactively; so that instead of losing service business, they’re renting out they’re resources to help consumers learn something new?
Car-sharing service Zipcar have released an iPhone application that finds and reserves cars based on your location using GPS. Not only that, but you can lock and unlock your Zipcar , and honk its horn to find it in a crowd, all with just a press of your iPhone.
Nissan has unveiled a new version of its flagship SUV for the Middle East. The car has undergone 13,000 hours of testing in Arabian deserts and roads to prove it can handle the terrain and temperature of the region.