An AutoTrader survey showed that 53% of motorists are attempting car maintenance jobs themselves, in an effort to save cash. Pit Start is a new DIY garage service in the UK that’s picking up on this trend, and offering to rent space and tools to drivers who want to try their hand at basic maintenance.
Why it matters
"How To" accounts for 3% of all search terms. It’s clear that people are trying to avoid paying someone else to do something they could do themselves. How can brands respond proactively; so that instead of losing service business, they’re renting out they’re resources to help consumers learn something new?
In a recent interview, the Italian Environment Minister declared that FIAT doesn’t believe in the future of the electric car because it ‘does not fall in their industrial policy’. Car manufacturers such as Audi, BMW and Toyota are investing a considerable amount of money in the development of electric cars. Naturally, this business choice by FIAT has caused quite a stir.
Dutch consumers that sent a simple tweet to Audi had a chance to test drive the new Audi Q3 months before it was released on the market.