An AutoTrader survey showed that 53% of motorists are attempting car maintenance jobs themselves, in an effort to save cash. Pit Start is a new DIY garage service in the UK that’s picking up on this trend, and offering to rent space and tools to drivers who want to try their hand at basic maintenance.
Why it matters
"How To" accounts for 3% of all search terms. It’s clear that people are trying to avoid paying someone else to do something they could do themselves. How can brands respond proactively; so that instead of losing service business, they’re renting out they’re resources to help consumers learn something new?
Google has added the locations of Electronic Vehicle Charging stations to Google Maps. In addition to NREL (National Renewable Energy Laboratory), Google has turned to crowdsourcing to develop their data bank. They have invited electric vehicle enthusiasts, charging station installers and automakers to join the GeoEVSE forum and contribute locations.
An increasing number of small car manufacturers are coming onto the market. W Motors is the latest sports car manufacturer to emerge in this market. The car produced in Lebanon, is the first to be constructed in the Middle East. The car has a signature diamond encrusted LED lights and is supposedly the most luxurious sports car in the world. In addition, the Hyper-Sport model will be the first and only car to ever integrate a fully functional holographic display with interactive motion.