An AutoTrader survey showed that 53% of motorists are attempting car maintenance jobs themselves, in an effort to save cash. Pit Start is a new DIY garage service in the UK that’s picking up on this trend, and offering to rent space and tools to drivers who want to try their hand at basic maintenance.
Why it matters
"How To" accounts for 3% of all search terms. It’s clear that people are trying to avoid paying someone else to do something they could do themselves. How can brands respond proactively; so that instead of losing service business, they’re renting out they’re resources to help consumers learn something new?
Parker is the app that combines live on-street parking availability with lot and garage information to give a comprehensive view of vacant parking nearby. Drivers can easily find where the nearest lot/garage is, their rates and policy, and can even pay for it directly via the app.
Advertising on private vehicles is becoming a widespread phenomenon, with an increasing number of companies in this area appearing all over the country. The Smart Fortwo model is a favourite with them, but also other marques are gaining ground. Some of them, such as Smart Advertising are even offering a low cost car-rental service, featuring a Smart Fortwo with advertising for just 1 euro a day.