DraftFcb

Automotive (124)

Weekend mechanics

Weekend mechanics

An AutoTrader survey showed that 53% of motorists are attempting car maintenance jobs themselves, in an effort to save cash.  Pit Start is a new DIY garage service in the UK that’s picking up on this trend, and offering to rent space and tools to drivers who want to try their hand at basic maintenance.

Why it matters

"How To" accounts for 3% of all search terms. It’s clear that people are trying to avoid paying someone else to do something they could do themselves. How can brands respond proactively; so that instead of losing service business, they’re renting out they’re resources to help consumers learn something new?

Automotive
Experience
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Mind your motoring manners

Automotive technology known as Intelligent Speed Adaption is undergoing a series of trials that monitor driver behaviour, journey times and vehicle emissions. It also detects the speed limit on a road and prevents the vehicle exceeding it.

Automotive
Conscious
United Kingdom
 
A green car in a green show room

Toyota is not only showing its environmental awareness by building hybrid cars, but they are now building a green car dealership in Salzburg. Toyota demonstrates features of its green dealerships in its prototype store design, incorporating such things as lifts lubricated with vegetable oil, geothermal heating systems, and the recycling of car wash water for the washing of organic duds. 

Austria
Automotive
Conscious