An AutoTrader survey showed that 53% of motorists are attempting car maintenance jobs themselves, in an effort to save cash. Pit Start is a new DIY garage service in the UK that’s picking up on this trend, and offering to rent space and tools to drivers who want to try their hand at basic maintenance.
Why it matters
"How To" accounts for 3% of all search terms. It’s clear that people are trying to avoid paying someone else to do something they could do themselves. How can brands respond proactively; so that instead of losing service business, they’re renting out they’re resources to help consumers learn something new?
The new TV commercial of the French carmaker Renault parodies the last advertising campaign of the German brand Opel. A man, speaking a funny mix of German and French, presents a Renault car. The Opel campaign starred German engineers presenting Opel cars in German and was subtitled in French.
An automotive plant in Nizhniy Novgorod, Russia, is breathing life back into old cars . Old Soviet models are equipped with modern Toyota engines, automatic transmissions and other modern technology. It’s a move which has grown from expensive, one-off pieces to a trendy movement, popular with the Russian middle-class.