An AutoTrader survey showed that 53% of motorists are attempting car maintenance jobs themselves, in an effort to save cash. Pit Start is a new DIY garage service in the UK that’s picking up on this trend, and offering to rent space and tools to drivers who want to try their hand at basic maintenance.
Why it matters
"How To" accounts for 3% of all search terms. It’s clear that people are trying to avoid paying someone else to do something they could do themselves. How can brands respond proactively; so that instead of losing service business, they’re renting out they’re resources to help consumers learn something new?
BMW is hosting a series of short documentary films about the future of mobility on its microsite, www.bmwactivtatethefuture.com. In the short movies the opinions of experts from areas such as design, mobility, engineering, computer, ecology are given.
Art Barter made its debut in New York City in December 2010. World renowned artists gathered in New York City to engage in the quickly growing “exchange culture.” Each artist displayed one piece of artwork which only had a number beside it, making the viewer value the work for itself rather than for the name, price or title attached. Over the duration of the event the public were invited to make offers on the artworks by filling out barter forms, the offers could be for anything except for money.