Automotive (124)
Weekend mechanics
An AutoTrader survey showed that 53% of motorists are attempting car maintenance jobs themselves, in an effort to save cash. Pit Start is a new DIY garage service in the UK that’s picking up on this trend, and offering to rent space and tools to drivers who want to try their hand at basic maintenance.
Why it matters
"How To" accounts for 3% of all search terms. It’s clear that people are trying to avoid paying someone else to do something they could do themselves. How can brands respond proactively; so that instead of losing service business, they’re renting out they’re resources to help consumers learn something new?
Related articles
The ‘All-Weather Motorcycle Helmet’ keeps a rider’s body temperature cool on warm days and warm on cool days. The self-sufficient helmet uses solar power to run a cooler when the rider is hot and a battery powered built-in heater if cold. The helmet is currently only a prototype, but definitely has the potential to keep motorcycle riders more comfortable on their journeys.
With the popularity of smart phones, people are constantly connected to social media. Ford has recognised this by developing a new programme, Applink, that reads out your tweets to reduce the risk of accidents.
