Beauty (95)

Webisodes that are an essence of you

Webisodes that are an essence of you

Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor.  The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.

Why it matters

The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a  web series be an effective way to reinforce female customers’ loyalty?

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