Webisodes that are an essence of you
Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor. The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.
Why it matters
The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a web series be an effective way to reinforce female customers’ loyalty?
The French cosmetic brand Lancôme launched an online community platform where famous artists, bloggers and designers from all around the world can give their vision of beauty. Anonymous people can also share their own vision of beauty via Twitter, Flickr, YouTube and Facebook.
Faux peeper framers are the synthetic, eco-friendly and artistic answer to false eyelashes. Based on the Chinese art of Jian Zhi, a paper cutting craft, these delicate works of art have found a home on one of the most delicate parts of the face.