DraftFcb

Beauty (95)

Webisodes that are an essence of you

Webisodes that are an essence of you

Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor.  The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.

Why it matters

The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a  web series be an effective way to reinforce female customers’ loyalty?

Beauty
France
Authenticity
Connectivity
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Male beauty market gets a face-lift

There has been an increase in the popularity, of cosmetic surgery, amongst men in the UAE. To date, 30% of all cosmetic procedures are being requested by men.     

Beauty
Enhancement
Instant Gratification
United Arab Emirates
 
Art and beauty see things eye to eye

Faux peeper framers are the synthetic, eco-friendly and artistic answer to false eyelashes. Based on the Chinese art of Jian Zhi, a paper cutting craft, these delicate works of art have found a home on one of the most delicate parts of the face.

Beauty
Create
Enhancement
United States