Webisodes that are an essence of you
Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor. The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.
Why it matters
The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a web series be an effective way to reinforce female customers’ loyalty?
The Ostrich pillow is a revolutionary product designed by Kawamura-Ganjavian to help people to take a nap anywhere they are. The idea was to create the perfect place to rest; its soothing soft interior shelters and isolates your head and hands (mind and body) for a short break, without needing to leave your seat. Several research experiments have discovered that even a short 20 minute nap during the day increases productivity at work by more than 30%. However, the Ostrich pillow doesn’t limit its use to the office, they have tested it in airports, trains and also libraries.
L’Occitane Ma Crème Nature is an organic moisturiser which you buy in its unmade form. Consumers mix spring water with a sachet of organic plant oils as and when they need it. A ‘made on’ and ‘best before’ label can be stuck on the made-up moisturiser before keeping it in the fridge.