Webisodes that are an essence of you
Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor. The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.
Why it matters
The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a web series be an effective way to reinforce female customers’ loyalty?
Swallowable Parfum is a cosmetic capsule that emits a genetically unique scent through your skin. Once absorbed, it promises to turn your skin into an ‘atomiser’.
This pill works over odour-emitting lipids. Fragrance molecules are excreted through the skin’s surface during perspiration, leaving tiny droplets in the skin that emanate a unique scent.
The potency of the scent is determined by the individual’s body temperature, stress levels, exercise regime or sexual arousal.
The cosmetic brand Sephora has released the MakeUp Notes Samsung Galaxy application that allows users to find out what colours of eye shadow, lipstick and blush suits them best. Simply take a picture of yourself in store and experiment with the palette of colours before getting a makeup artist to carry out the desired result on your face. The final look can then be shared on social media platforms.