Webisodes that are an essence of you
Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor. The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.
Why it matters
The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a web series be an effective way to reinforce female customers’ loyalty?
London salon Daniel Hersheson has developed a shine product that lasts long after you next wash your hair. The clear serum has been designed to impart an ‘at-home’, salon-quality shine. Apply it after shampooing, leave on for five minutes, then rinse off before applying conditioner.
The manufacturer equates the product to ‘the equivalent of applying a shiny top coat to the nails’, promising the results should last for up to five washes.
“Givenchy Playground” is an interactive event-space for the launch of “Play” - the new perfume from Givenchy, which invites people to play and express their own unique identity in public.