Webisodes that are an essence of you
Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor. The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.
Why it matters
The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a web series be an effective way to reinforce female customers’ loyalty?
L’Oréal Paris has launched its first Facebook application for the Elsève Nutri-Gloss range. Users are able to change the look of their hair by ‘using’ each of the products on a photograph of themselves.
Chanel Make-up Confidential is a beauty website published by Chanel. It is entirely dedicated to providing make-up advice and tutorials. The site features Lisa Elridge, a British make-up professional who's already very popular on YouTube thanks to her tutorials.