DraftFcb

Beauty (95)

Webisodes that are an essence of you

Webisodes that are an essence of you

Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor.  The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.

Why it matters

The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a  web series be an effective way to reinforce female customers’ loyalty?

Beauty
France
Authenticity
Connectivity
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Email make-over

Italian make-up brand Diego Dalla Palma are currently promoting a free online personalised makeup service to customers. Simply send three photographs to inspire the makeup artist and they will send through their recommendations.
 

Beauty
Significance
Italy
 
Self-made soap

Mysoap.ru is an on-line store that sells the necessary ingredients for home-made soap. You can choose scents, colour, oils and what your soap will eventually look like. The store also provides workshops on soap cooking, video lessons and a “My first self-cooked soap” set.

Beauty
Create
Significance
Russia