Webisodes that are an essence of you
Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor. The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.
Why it matters
The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a web series be an effective way to reinforce female customers’ loyalty?
The beauty product ‘Lift+Rellenador Arrugas (lift + wrinkles refill) – Fruits of Diadermine’ have joined forces with plastic surgeon Dr. Peter Caspari and taken inspiration from professional beauty treatments. They’ve developed five techniques of ‘Dermo Ident Massage’ that work to reinforce the action of the ‘lift + wrinkles refill’ formula. Stress reduction, deep wrinkles reduction, radiant smile, drain effect and light-up look are based on acupuncture principles and are focused in three objectives: relax the muscles, postpone the formation of deep wrinkles and relieve the swelling.
‘Dacha’ are country homes located in the exburbs of Russian cities where urbanites retreat during the summer months. Gardening is a big part of the tradition with Dach-ites often growing flowers and vegetables during their retreat. In celebration of the beginning of this year’s Dacha season, cosmetics brand Optograd have launched a hand cream specifically designed to nourish hands that will be hard at work in the garden.