Webisodes that are an essence of you
Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor. The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.
Why it matters
The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a web series be an effective way to reinforce female customers’ loyalty?
Alfemminile.com, a website dedicated entirely to the female world with 5 million monthly users, has created a mini website for the launch of Yves Saint Laurent’s new cosmetic line. The purpose of the new website is to test the new product “forever youth liberator” with direct involvement from the existing active user base. The women can try the product and freely comment and express their own opinion.
ColourOn is a revolutionary instant eye shadow that requires no brush or applicator. It claims to deliver a professional finish in just four seconds by pressing the single-use transfer strip onto the eyelid.