Webisodes that are an essence of you
Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor. The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.
Why it matters
The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a web series be an effective way to reinforce female customers’ loyalty?
GHD hair straighteners have been installed in the ladies bathroom at one of the city’s popular nightspots thanks to the Beautiful Vending Company. Upon the payment of 10 AED [almost $3], the plates of the straightener begin to heat, allowing women to quickly touch up their hair-dos.
Raz*War offers a subscription service supplying razors and razorblades. Consumers can choose from many different subscription options depending on their requirements. Periodic deliveries are designed to ensure that they never run out of blades again.