Webisodes that are an essence of you
Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor. The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.
Why it matters
The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a web series be an effective way to reinforce female customers’ loyalty?
There has been an increase in the popularity, of cosmetic surgery, amongst men in the UAE. To date, 30% of all cosmetic procedures are being requested by men.
Chanel is giving people the opportunity to go behind the scenes of its new Coco Mademoiselle campaign with its star Keira Knightley. Fans of the brand can rediscover the film, experience the ad campaign photo shoot, listen to Keira Knightley’s comments on the costume designs and discover the set of the film with the star.