DraftFcb

Beauty (95)

Webisodes that are an essence of you

Webisodes that are an essence of you

Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor.  The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.

Why it matters

The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a  web series be an effective way to reinforce female customers’ loyalty?

Beauty
France
Authenticity
Connectivity
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

The cosmetic tool kit

Skin care specialist Doctor Babor offers precise anti-age care for individual skin needs. The product box includes an optimiser serum as well as four boosters (hydro, cell protect, anti-stress or anti-wrinkle) that should be used at specific times, depending on the actual skin need. Usage is simple: combine the serum and booster in the palm of your hands and apply.
 

Beauty
Create
Enhancement
Germany
 
Caring cosmetics

“Bio-Détox Foundation” from Bourjois is a new make-up promising a natural matte finish and a fresh and comfortable feeling on the skin. Enriched with organic chlorophyll, the foundation allows the skin to breathe and at the same time filters pollution.

Austria
Beauty
Conscious
Well Being