Webisodes that are an essence of you
Designer brand Cacharel developed a web series which bears the same name as one of their fragrances Amor Amor. The show follows a character named Emma through her blog posts on a variety of topics: beauty rituals, love experiences and cultural tips. Viewers are invited to comment and participate in the writing exercise for future episodes.
Why it matters
The web series tries to embody what love represents for the brand’s target audience. By inviting viewers to collaborate in the evolution of the series, Cacharel is probably betting that the audience will relate more closely with the story and ultimately, the brand.
Can a web series be an effective way to reinforce female customers’ loyalty?
Soma Space is a new concept for hairdressers, imported from Thailand and other oriental countries. Every service (cuts, brushing, colouring, etc.) includes a 20 minute relaxing head massage while laying down in a relaxing armchair and drinking an anti-stress jasmine tea. Customers can even forgo the hair cut and just have a 30 minute head massage pick-me-up and then go to work… feeling like new.
Braun and Gillette have joined forces to create the ‘bodycruZer’ which sports a precision trimmer to for body hair and a Gillette blade for smooth shaving. The product is designed for use on all body areas and can even be used in the shower.