Automotive (110)
Watch CSI recharge your car
The French car maker Renault launched an innovative advertising campaign for its electric car named Twizy. At the end of each TV show, the ad tells consumers what percentage of their car battery would have been recharged during the show.
Why it matters
Electric cars still suffer from a poor image due to perceived lack of performance. But electric car technology has changed and to make consumers aware of this, Renault chose to contextualise its ads by giving live and concrete information about the product. What innovative communication strategy can you implement to fight stereotypes in your market?
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Shop-Script is the first application that allows e-commerce from within social networks (facebook, vkontakte.ru). You can place shop-windows of goods inside the social network and purchase through it.Customer may look through the catalogue and make an order without leaving the site. In Vkontakte there it is also possible to make payment in social network currency.
