DraftFcb

Food & Drink (183)

From waste to taste

From waste to taste

Zéro Gâchis’ application connects consumers with retailers offering discounts to reduce food waste.
Merchants who have products close to the expiry date in stock can sell it with enticing price reductions, while consumers will be alerted to the price cuts in real-time.

Why it matters

This process is an opportunity to reduce the amount of food wasted, by providing a saving for shoppers and increasing sales for businesses.
Also, customers will be able to gain loyalty points on the website each time they take advantage of discounts, which will in turn help charities in France.
Is this a way not only to promote your business but to remind your customers of your corporate responsibility effort on a daily basis?

France
Connectivity
Conscious
Instant Gratification
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Boosting H2O

Molecule is a café in Manhattan’s East Village that only sells ‘water cocktails’.  A 16-ounce glass costs $2.50 and extra vitamins and electrolytes can cost  an extra $1 per serving.
 

Experience
Fear
Food & Drink
Portugal
 
A 'grande' Starbucks experience

Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will  also feature bands, plays and poetry events.

Experience
Netherlands
Food & Drink