Food & Drink (183)
From waste to taste
Zéro Gâchis’ application connects consumers with retailers offering discounts to reduce food waste.
Merchants who have products close to the expiry date in stock can sell it with enticing price reductions, while consumers will be alerted to the price cuts in real-time.
Why it matters
This process is an opportunity to reduce the amount of food wasted, by providing a saving for shoppers and increasing sales for businesses.
Also, customers will be able to gain loyalty points on the website each time they take advantage of discounts, which will in turn help charities in France.
Is this a way not only to promote your business but to remind your customers of your corporate responsibility effort on a daily basis?
Perrier has settled an event bar in the Parisian train station Gare Montparnasse. Called the Mixology Bar, it is offering alcohol-free cocktails that are made with its famous sparkling water. The consumers can drink Mojitos or Magic Perrier in a lounge ambiance, for prices going from 2,90€ to 3,90€.
Tango has launched limited edition packaging that replaces its logo with the word ‘Thanks’. This gesture comes as a result of the social media-led ‘Save Tango’ campaign, which turned around declining sales for the brand. The company felt moved to demonstrate its appreciation with this very public statement of gratitude.