Food & Drink (183)
From waste to taste
Zéro Gâchis’ application connects consumers with retailers offering discounts to reduce food waste.
Merchants who have products close to the expiry date in stock can sell it with enticing price reductions, while consumers will be alerted to the price cuts in real-time.
Why it matters
This process is an opportunity to reduce the amount of food wasted, by providing a saving for shoppers and increasing sales for businesses.
Also, customers will be able to gain loyalty points on the website each time they take advantage of discounts, which will in turn help charities in France.
Is this a way not only to promote your business but to remind your customers of your corporate responsibility effort on a daily basis?
On the heels of the successful Ikea cookbook, “Homemade is Best,” Ikea has once again partnered with Carl Kleiner to produce a series of short how-to cooking videos entitled “Art of Cooking.”
The kumato was launched by M&S last month to coincide with National Tomato Week. Unlike other tomatoes, the kumato can be eaten at all stages of the ripening process and offers a different flavour depending on when in the season you choose to eat it.