Food & Drink (183)
From waste to taste
Zéro Gâchis’ application connects consumers with retailers offering discounts to reduce food waste.
Merchants who have products close to the expiry date in stock can sell it with enticing price reductions, while consumers will be alerted to the price cuts in real-time.
Why it matters
This process is an opportunity to reduce the amount of food wasted, by providing a saving for shoppers and increasing sales for businesses.
Also, customers will be able to gain loyalty points on the website each time they take advantage of discounts, which will in turn help charities in France.
Is this a way not only to promote your business but to remind your customers of your corporate responsibility effort on a daily basis?
Grolsch has launched its own magazine in The Netherlands. The publication is called Eigen.Zinnig (Obstinate), and brings to life the character of The Netherlands.
This autumn we saw the launch of Connosr - The Whiskey Social Network. This platform brings together whisky aficionados from around the world to share their favourites, get ideas on new whiskys to try , and connect with like-minded people. A quick glance at the popular post tags - “honey,” “lavender,” “peat,” “smoke,” “caramel” - and it’s easy to see that this is the place to be if this is your drink of choice.