Business Services (96)
Walking about stores online
“Cubeyou” is a web toolbox – still being designed - that lets people have a virtual tour not only around streets like google street view, but also inside the shops and the hotels within the city of Milan.
Why it matters
Getting people inside your stores digitally is a great way to drive real traffic. Is this digital shop tour experience and a possible link to companies e-commerce websites a step further in the realisation of the real world shopping experience online?
15th Avenue Coffee & Tea looks nothing like a Starbucks. But, this new café, named after the street where it is situated, is a Starbucks. Starbucks has decided to un-brand it’s newest location in Washington DC. By featuring local entertainment, sourcing from local bakeries and donating leftover food to the local parish, these new un-branded cafés aim to integrate themselves into the fabric of the neighbourhood.
The German company Henkel produces tubular steel furniture. Their business model is to provide high quality products that may be considered pricey but that are long-lasting, rejecting the idea that profits are only gained by high sales volumes.