DraftFcb

Business Services (96)

Walking about stores online

Walking about stores online

“Cubeyou” is a web toolbox – still being designed - that lets people have a virtual tour not only around streets like google street view, but also inside the shops and the hotels within the city of Milan.

Why it matters

Getting people inside your stores digitally is a great way to drive real traffic. Is this digital shop tour experience and a possible link to companies e-commerce websites a step further in the realisation of the real world shopping experience online?

Authenticity
Business Services
Experience
Italy
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Following the crowd

TGV Train in France hosted an ‘Open Innovation’ day to generate ideas for future development. The twist was that start-ups were invited to attend and promote their thinking. Five final ideas were taken forward, crediting the new small businesses involved.

France
Business Services
Enhancement
 
Old news from BMW

In reaction to Germany’s demographic shift, BMW built a plant which especially fits the needs of an aging but experienced workforce. This includes improved lighting and more machinery to perform manual tasks.

Business Services
Conscious
Germany
Significance