Travel & Tourism (148)
Walk away your hotel bills
People staying at either the 34 Holiday Inn, the Holiday Inn Express or Crowne Plaza hotels in Spain and Portugal will get pedometers along with their keys when they check in. The hotel company has decided to encourage their guests to enjoy a healthier stay and walk 8km per day (10.000 steps) to improve their general health and wellbeing.
Why it matters
Hotels are not selling just rooms anymore but a period of time in which visitors are under their care. Could initiatives like these be linked back to prices for offering good practices whilst staying at the hotel?
People want to get more from the time they take off, but that doesn’t just mean more bang for the buck. Consumers are looking for a richer experience away from home. Volunteerism is being combined with vacations to create an experience with lasting value. Disney is launching a new service initiative in January 2010 called “Give A Day Get A Disney Day” that rewards people for lending a helping hand. When you sign up on their site to give a day of service to a participating organisation, you get a free one-day admission to Disney theme parks.
Firefox launched Gliider, a digital file which keeps track of the traveller’s search process while planning a trip. You can highlight and drag and drop information from any website, saving the information filed in an extra window. It will also then track and alert you to deals on hotels, flights etc., relevant to the specific trip. Finally the user can share his trip file with up to four other users and print out a brochure of all the information they have collected.