Travel & Tourism (148)
Walk away your hotel bills
People staying at either the 34 Holiday Inn, the Holiday Inn Express or Crowne Plaza hotels in Spain and Portugal will get pedometers along with their keys when they check in. The hotel company has decided to encourage their guests to enjoy a healthier stay and walk 8km per day (10.000 steps) to improve their general health and wellbeing.
Why it matters
Hotels are not selling just rooms anymore but a period of time in which visitors are under their care. Could initiatives like these be linked back to prices for offering good practices whilst staying at the hotel?
'JakPak' is an all-weather jacket that can also be used as a single tent within a few zipper moves, making it obsolete to search for a hotel on hiking trips.
There is a real opportunity to offer flyers something more elaborate than the standard food boxes distributed by airlines. Thus, Iberia has decided to hire four renowned Spanish chefs, Paco Roncero, Ramon Freixa, Toño Pérez and Dani Garcia, to design the new on board menu. This makes Iberia flights the only restaurant in the world with knowledge from chefs that have a combined total of eight Michelin Stars.