Travel & Tourism (148)
Walk away your hotel bills
People staying at either the 34 Holiday Inn, the Holiday Inn Express or Crowne Plaza hotels in Spain and Portugal will get pedometers along with their keys when they check in. The hotel company has decided to encourage their guests to enjoy a healthier stay and walk 8km per day (10.000 steps) to improve their general health and wellbeing.
Why it matters
Hotels are not selling just rooms anymore but a period of time in which visitors are under their care. Could initiatives like these be linked back to prices for offering good practices whilst staying at the hotel?
The Burgundy Region in France launched a communication campaign to lure tourists… by taking an anti-tourism approach and saying “There are no tourists in Burgundy”.
LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook. Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.