Social Cause (141)
Volunteers unite (online)!
My Social Project is a social network for solidarity associations and people who want to be volunteers for them. The purpose of the website is to catalyse the growing number of volunteers and pairing them up with organisations that need a helping hand.
Why it matters
The number of youths available and even wanting to volunteer for social causes is growing. This can be a way of making social intervention more effective and private companies could perhaps integrate their workers in this project. However, if being a separate network from Facebook helps identify proactive participants, it can make it harder to reach a bigger audience. Will this project’s success depend, like many others, on its integration with bigger established social media platforms such as Facebook?
17. May 2012
Rhode Island has seen its population of people in need of food assistance increase by 54%. The “Nothing” campaign featured soup cans branded as Nothing, with a photo of an empty bowl, that could be purchased at grocery stores for $2.99. The cans also served as a “piggy bank” for the buyer to collect additional donations.
French footwear retailer Bata are offering customers a 10€ reduction when they return a pair of old boots to the store. The worn boots are then given a second life and are recycled into road tar.