Social Cause (141)
Volunteers unite (online)!
My Social Project is a social network for solidarity associations and people who want to be volunteers for them. The purpose of the website is to catalyse the growing number of volunteers and pairing them up with organisations that need a helping hand.
Why it matters
The number of youths available and even wanting to volunteer for social causes is growing. This can be a way of making social intervention more effective and private companies could perhaps integrate their workers in this project. However, if being a separate network from Facebook helps identify proactive participants, it can make it harder to reach a bigger audience. Will this project’s success depend, like many others, on its integration with bigger established social media platforms such as Facebook?
17. May 2012
‘Dona l’usato’ (donate second hand) is a project promoted by fashion brand Elena Mirò to celebrate its 25th anniversary. Customers are rewarded with a 25% discount when they donate their second hand clothes, which Elena Mirò uses to help raise people out of poverty in Mozambique.
“Shade Parade” is Chanel’s new nail polish campaign. It lets manicured fingers show off the product on a catwalk to the sound of the old classic “Little Bitty Pretty One”.