Social Cause (141)
Volunteers unite (online)!
My Social Project is a social network for solidarity associations and people who want to be volunteers for them. The purpose of the website is to catalyse the growing number of volunteers and pairing them up with organisations that need a helping hand.
Why it matters
The number of youths available and even wanting to volunteer for social causes is growing. This can be a way of making social intervention more effective and private companies could perhaps integrate their workers in this project. However, if being a separate network from Facebook helps identify proactive participants, it can make it harder to reach a bigger audience. Will this project’s success depend, like many others, on its integration with bigger established social media platforms such as Facebook?
17. May 2012
We Give To Get is a new marketing service for Chicago-area businesses who want their promotions to also serve as an ‘act of good’. Each day, a Chicago business offers a fantastic deal – 50% off or more, and 10% of all sales are donated to the charity of the buyer’s choice. Subscribers to the site and followers of the @wegivetoget Twitter feed are alerted to great deals like half price spa services, or $50 restaurant gift certificates for only $25.
Exit Deutschland is a German NGO that helps neo-Nazis leave the right-wing scene. To gain attention, bulks of free t-shirts with nationalist symbols were distributed at neo-Nazi concerts.After the first wash, the t-shirt revealed a hidden message: how to get out of the scene and the Facebook link to the NGO.