Social Cause (141)
Volunteers unite (online)!
My Social Project is a social network for solidarity associations and people who want to be volunteers for them. The purpose of the website is to catalyse the growing number of volunteers and pairing them up with organisations that need a helping hand.
Why it matters
The number of youths available and even wanting to volunteer for social causes is growing. This can be a way of making social intervention more effective and private companies could perhaps integrate their workers in this project. However, if being a separate network from Facebook helps identify proactive participants, it can make it harder to reach a bigger audience. Will this project’s success depend, like many others, on its integration with bigger established social media platforms such as Facebook?
17. May 2012
To campaign for the right of everyone to have water around the globe, France Liberté has entered into partnership with the famous designer Philippe Stark. He has designed trendy bottles to be refilled with tap water called “Feuille d’eau”, and sold at the price of 5 euros. While the money earned is used to finance the charity actions, each bottle is to become a sign of federation and each bottle holder a militant for the cause.
British retailer John Lewis has created a modern-day version of the Second World War guide, ‘Make Do and Mend’. It contains tips on how to live thriftily through times of recession. The guide provides advice on how consumers can get the best use out of everyday household items and appliances – for example, how to prolong the life of your iPod.