Social Cause (141)
Volunteers unite (online)!
My Social Project is a social network for solidarity associations and people who want to be volunteers for them. The purpose of the website is to catalyse the growing number of volunteers and pairing them up with organisations that need a helping hand.
Why it matters
The number of youths available and even wanting to volunteer for social causes is growing. This can be a way of making social intervention more effective and private companies could perhaps integrate their workers in this project. However, if being a separate network from Facebook helps identify proactive participants, it can make it harder to reach a bigger audience. Will this project’s success depend, like many others, on its integration with bigger established social media platforms such as Facebook?
17. May 2012
Between the 15 of January and the 27 of February Max Havellar organizes an operation called Change labels. In order to sensitise people to the fact that fair trade doesn’t only concern food but also clothes, the brand asked Parisians to cut the labels off their clothes and to post them on a board.
HEROShopping is a non-profit initiative in which anyone can take part simply by shopping online. The concept is based on affiliate marketing; shoppers go to www.heroshopping.com and click through to a number of partner shops to start buying. In return for the shopping lead, the partner stores pay a ‘thank-you bonus’ (commission) to HEROShopping who transfer the funds to the United Nations World Food program and skate-aid.