Volkswagen makes you go the extra mile, by foot
Volkswagen Portugal is organizing a marathon at one of its factories. Part of the course will go through the production line and participants need to pick up their registration kit at one of Volkswagen’s car dealerships.
Why it matters
By reaching out to Lisbon’s growing number of runners, Volkswagen is allowing potential customers to have a behind the scenes look at the business. It also attempts to reinforce Volkswagen green credentials, but is this enough to captivate an audience that will literally be swiftly passing by?
Car show AutoRAI 2009 took a new and innovative approach to its exhibition by clustering cars into six ‘experience worlds’ instead of grouping by brand. The six sectors were Family & Travel, Cabrio (convertible), Luxury and Sports Cars, Adventure, City & Compact and Green Innovations.
When the car detects the driver has become impaired, the ESA kicks in and automatically activates an autonomous driving mode. The system then turns on the hazard warning lights and starts maneuvering, while taking into account the traffic conditions in which it finds itself in. When it detects it has reached the outer edge of the road, the vehicle grinds to a halt.