DraftFcb

Automotive (124)

Volkswagen makes you go the extra mile, by foot

Volkswagen makes you go the extra mile, by foot

Volkswagen Portugal is organizing a marathon at one of its factories. Part of the course will go through the production line and participants need to pick up their registration kit at one of Volkswagen’s car dealerships.

Why it matters

By reaching out to Lisbon’s growing number of runners, Volkswagen is allowing potential customers to have a behind the scenes look at the business. It also attempts to reinforce Volkswagen green credentials, but is this enough to captivate an audience that will literally be swiftly passing by?

Automotive
Authenticity
Experience
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Seatbelt supervisor

An Emirati teenager has come up with an invention that is being touted as a possible solution to road fatalities in the UAE. The design sees electronic wiring linking the seatbelt to the engine, enabling the driver to switch on the engine and change gear only when the seatbelt is fastened.

Automotive
Fear
United Arab Emirates
 
Be smart, use an app

Citroën, the French car manufacturer, has launched a new iPhone app to facilitate its customers lives. It is called “Mon entretien” (“My Maintenance”) and offers personalised access to the operations recommended by the manufacturer. To know when you are scheduled for the next service, you just select the model and basic information of the vehicle. Then the geolocalisation function will help you select the nearest garage and instantaneously you receive its average prices.

Automotive
France
Connectivity