Volkswagen makes you go the extra mile, by foot
Volkswagen Portugal is organizing a marathon at one of its factories. Part of the course will go through the production line and participants need to pick up their registration kit at one of Volkswagen’s car dealerships.
Why it matters
By reaching out to Lisbon’s growing number of runners, Volkswagen is allowing potential customers to have a behind the scenes look at the business. It also attempts to reinforce Volkswagen green credentials, but is this enough to captivate an audience that will literally be swiftly passing by?
An automotive plant in Nizhniy Novgorod, Russia, is breathing life back into old cars . Old Soviet models are equipped with modern Toyota engines, automatic transmissions and other modern technology. It’s a move which has grown from expensive, one-off pieces to a trendy movement, popular with the Russian middle-class.
A new model Volkswagen Polo drove across The Netherlands for a week. Whoever spotted the car can flag it down and take over the wheel. The contestant who travels the most kilometers per day goes to the final on the 28 of July and has a shot at winning the new Polo.