Volkswagen makes you go the extra mile, by foot
Volkswagen Portugal is organizing a marathon at one of its factories. Part of the course will go through the production line and participants need to pick up their registration kit at one of Volkswagen’s car dealerships.
Why it matters
By reaching out to Lisbon’s growing number of runners, Volkswagen is allowing potential customers to have a behind the scenes look at the business. It also attempts to reinforce Volkswagen green credentials, but is this enough to captivate an audience that will literally be swiftly passing by?
Google has added the locations of Electronic Vehicle Charging stations to Google Maps. In addition to NREL (National Renewable Energy Laboratory), Google has turned to crowdsourcing to develop their data bank. They have invited electric vehicle enthusiasts, charging station installers and automakers to join the GeoEVSE forum and contribute locations.
The ‘All-Weather Motorcycle Helmet’ keeps a rider’s body temperature cool on warm days and warm on cool days. The self-sufficient helmet uses solar power to run a cooler when the rider is hot and a battery powered built-in heater if cold. The helmet is currently only a prototype, but definitely has the potential to keep motorcycle riders more comfortable on their journeys.