Volkswagen makes you go the extra mile, by foot
Volkswagen Portugal is organizing a marathon at one of its factories. Part of the course will go through the production line and participants need to pick up their registration kit at one of Volkswagen’s car dealerships.
Why it matters
By reaching out to Lisbon’s growing number of runners, Volkswagen is allowing potential customers to have a behind the scenes look at the business. It also attempts to reinforce Volkswagen green credentials, but is this enough to captivate an audience that will literally be swiftly passing by?
Park circa is a new app which connects people in search of a parking space with people who currently don’t need theirs. Owners of a parking space can upload the location of their space and set a price as well as a schedule of when it’s available. Neighbours can then see if a parking space is available in their area.
An Emirati teenager has come up with an invention that is being touted as a possible solution to road fatalities in the UAE. The design sees electronic wiring linking the seatbelt to the engine, enabling the driver to switch on the engine and change gear only when the seatbelt is fastened.