DraftFcb

Automotive (124)

Volkswagen makes you go the extra mile, by foot

Volkswagen makes you go the extra mile, by foot

Volkswagen Portugal is organizing a marathon at one of its factories. Part of the course will go through the production line and participants need to pick up their registration kit at one of Volkswagen’s car dealerships.

Why it matters

By reaching out to Lisbon’s growing number of runners, Volkswagen is allowing potential customers to have a behind the scenes look at the business. It also attempts to reinforce Volkswagen green credentials, but is this enough to captivate an audience that will literally be swiftly passing by?

Automotive
Authenticity
Experience
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Seatbelt supervisor

An Emirati teenager has come up with an invention that is being touted as a possible solution to road fatalities in the UAE. The design sees electronic wiring linking the seatbelt to the engine, enabling the driver to switch on the engine and change gear only when the seatbelt is fastened.

Automotive
Fear
United Arab Emirates
 
Ford and Facebook

New Ford Focus 2.0 The sports journalist, Sara Carbonero is the ambassador of the new Ford Focus. She stars in a presentation video that the brand has uploaded on YouTube and Facebook. The campaign was developed exclusively on social networks. Facebook has created a community with exclusive content where users can win 12 Ford Focus participating in different  dynamics. Within this group, there is an app where the user must demonstrate their driving skills through ten different Spanish cities.

Automotive
Experience
Spain