Volkswagen makes you go the extra mile, by foot
Volkswagen Portugal is organizing a marathon at one of its factories. Part of the course will go through the production line and participants need to pick up their registration kit at one of Volkswagen’s car dealerships.
Why it matters
By reaching out to Lisbon’s growing number of runners, Volkswagen is allowing potential customers to have a behind the scenes look at the business. It also attempts to reinforce Volkswagen green credentials, but is this enough to captivate an audience that will literally be swiftly passing by?
The French car maker Peugeot has entered into a partnership with men’s magazine GQ to create the CG car, a concept car displayed in Peugeot’s store on the Champs-Elysees. The car is specifically designed to match a man’s tastes both in looks and performance.
The Bicycle Repair Man is an innovative service that recently appeared in Lisbon to assist those who cycle in the city and experience any kind of problem with their bicycles. Cyclists just call and ask for help from a professional who will cycle to their location on a specially equipped bike.