Volkswagen makes you go the extra mile, by foot
Volkswagen Portugal is organizing a marathon at one of its factories. Part of the course will go through the production line and participants need to pick up their registration kit at one of Volkswagen’s car dealerships.
Why it matters
By reaching out to Lisbon’s growing number of runners, Volkswagen is allowing potential customers to have a behind the scenes look at the business. It also attempts to reinforce Volkswagen green credentials, but is this enough to captivate an audience that will literally be swiftly passing by?
The ‘Fiat 500 by DIESEL’ is the product of a collaboration between Fiat and well-known Italian denim brand Diesel. The model sports an interior made from Diesel denim as well as Diesel logos on the side, mirrors and hubs. The model will be produced in limited numbers with just 10,000 "by DIESEL" cars planned in the next two years.
Wi-Fi with your car is a new option proposed for the Peugeot 5008 with a view of then spreading this to all Peugeot models.