Volkswagen makes you go the extra mile, by foot
Volkswagen Portugal is organizing a marathon at one of its factories. Part of the course will go through the production line and participants need to pick up their registration kit at one of Volkswagen’s car dealerships.
Why it matters
By reaching out to Lisbon’s growing number of runners, Volkswagen is allowing potential customers to have a behind the scenes look at the business. It also attempts to reinforce Volkswagen green credentials, but is this enough to captivate an audience that will literally be swiftly passing by?
Volvo is known for their safety record, but they have now taken this innovation even further. The new 2013 V40 hatchback now carries external airbags to protect pedestrians. These airbags are a world first and are located at the base of the windshield of the car. They are activated in the event of collision with a pedestrian. Sensors on the front bumper register the physical contact between the car and the pedestrian and release the rear end of the bonnet to deploy the airbag.
General Motors are planning to sell new cars on the auction site eBay, initially limited to California.