Volkswagen makes you go the extra mile, by foot
Volkswagen Portugal is organizing a marathon at one of its factories. Part of the course will go through the production line and participants need to pick up their registration kit at one of Volkswagen’s car dealerships.
Why it matters
By reaching out to Lisbon’s growing number of runners, Volkswagen is allowing potential customers to have a behind the scenes look at the business. It also attempts to reinforce Volkswagen green credentials, but is this enough to captivate an audience that will literally be swiftly passing by?
Italian Motor Village, in the heart of Lisbon, is much more than a car dealership for Fiat, Lancia and Alfa Romeo. This unique space is also a trendy cafe – the Spazio Dual City Caffe, under the supervision of the very talented Italian-American Chef Michael Guerrieri, and home of an association of young artists – the Art in Park Association. Cars, food,and plenty of combined talent under the same roof. The first place of its kind!
Google has added the locations of Electronic Vehicle Charging stations to Google Maps. In addition to NREL (National Renewable Energy Laboratory), Google has turned to crowdsourcing to develop their data bank. They have invited electric vehicle enthusiasts, charging station installers and automakers to join the GeoEVSE forum and contribute locations.