Volkswagen makes you go the extra mile, by foot
Volkswagen Portugal is organizing a marathon at one of its factories. Part of the course will go through the production line and participants need to pick up their registration kit at one of Volkswagen’s car dealerships.
Why it matters
By reaching out to Lisbon’s growing number of runners, Volkswagen is allowing potential customers to have a behind the scenes look at the business. It also attempts to reinforce Volkswagen green credentials, but is this enough to captivate an audience that will literally be swiftly passing by?
The Eco Drive Challenge is an initiative promoted by Volkswagen. Following the Think Blue campaign, Volkswagen Portugal has launched a challenge on its Facebook page. The first 30 enrolments will be selected to participate in a competition in Palmela, Portugal. The goal is to choose the most eco-friendly driver who will go on a trip to Germany to compete with other eco-friendly European partners. The final prize is a Polo BlueMotion.
To launch the So Pink limited edition of its Fiat 500, Fiat has played the scarcity card. Only 100 models were available nationwide: consumers had to make an online reservation from the 26th of October, to get one. All the models were sold within a week. Customers still eager to get one can register on the waiting list.