Volkswagen makes you go the extra mile, by foot
Volkswagen Portugal is organizing a marathon at one of its factories. Part of the course will go through the production line and participants need to pick up their registration kit at one of Volkswagen’s car dealerships.
Why it matters
By reaching out to Lisbon’s growing number of runners, Volkswagen is allowing potential customers to have a behind the scenes look at the business. It also attempts to reinforce Volkswagen green credentials, but is this enough to captivate an audience that will literally be swiftly passing by?
BMW will allow visitors to touch exhibits at its classic car museum in Munich during a special event for the blind called the ‘Night of the White Gloves’. The event is being held in collaboration with the Bavarian Association of the Blind. Those attending will be permitted to touch the 120 exhibits while wearing white gloves provided by their hosts. Visitor will also be able to touch the insides of the cabins, engines and luggage compartments.
Dutch consumers that sent a simple tweet to Audi had a chance to test drive the new Audi Q3 months before it was released on the market.