DraftFcb

Telecommunications (128)

Vodafone voice ID

Vodafone voice ID

If a Vodafone customer rings the call center, the new Voice Signature software will recognise the consumer by the tone of their voice. This allows for quicker and personalised customer service as well as making all transactions more secure.

Why it matters

The biometric voice analysis recognises your voice, and ultimately all the rest of the information associated with your profile without ever having to share personal information with a stranger in a call centre. Can this application be used in other business sectors where security is at the forefront of customer engagement?

Enhancement
Instant Gratification
Turkey
Telecommunications
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Social media music

“Social Music Experience” is the first CD created by social network users. Tuenti, the biggest teen Spanish social network, is selling a CD completely created by its users.
More than 300,000 users chose the title, cover and track list after voting and uploading their preferences to the site. The final cover received over 18,000 votes, and more than 315,000 votes decided the cd playlist. More than 12,000 photos were uploaded as suggestions for the  CD’s cover.  Sony Music collaborated on the production. The album is available on iTunes, music stores and Spotify.

Create
One World
Significance
Spain
Telecommunications
 
A different birthday

It's been a year since the products of Telefónica and Movistar were grouped under the same brand, Movistar. To celebrate this anniversary, Movistar created a special video. Using technology inspired by the "casual gaming” community, the brand asks users to interact with the video by blowing a candle on a video. The viewer will literally blow through their microphone, headphones or webcam to extinguish the candle posted on YouTube. The user then receives an invitation to share the video with their contacts through Facebook, Myspace or Twitter.

Experience
Spain
Telecommunications