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Virtual race to boost followers online

Virtual race to boost followers online

LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The  goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook.  Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.

Why it matters

Travelers are increasingly using social networks when planning their trips abroad. What other innovative ways will we see brands increase their presence online amongst their target audience? 

Experience
Spain
Travel & Tourism
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