Travel & Tourism (148)
Virtual race to boost followers online
LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook. Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.
Why it matters
Travelers are increasingly using social networks when planning their trips abroad. What other innovative ways will we see brands increase their presence online amongst their target audience?
Austrian hotel Cube is now offering ‘study-holidays’ for teenagers who are falling behind at at school. Besides lessons with teachers, they have the chance to participate in various leisure activities.
A private American airline company is offering passengers a special packaged flight that could get them in the Mile High Club. Flamingo Air has launched the ‘Flight of Fancy’ taking couples on an hour flight which includes a double bed, a bottle of champagne, and “one very discreet pilot”.