Travel & Tourism (148)
Virtual race to boost followers online
LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook. Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.
Why it matters
Travelers are increasingly using social networks when planning their trips abroad. What other innovative ways will we see brands increase their presence online amongst their target audience?
Stash rewards is a rewards scheme designed for boutique and independent hotels, aimed at the frequent traveller that yearns for more individual holiday options.
Swedish consumers appear to be opting for 'staycations' this summer as recession forces them to rethink their holiday plans. In lieu of taking an expensive, luxury holidays overseas, many are scaling back their plans, opting instead for vacations closer to home.