Travel & Tourism (148)
Virtual race to boost followers online
LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook. Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.
Why it matters
Travelers are increasingly using social networks when planning their trips abroad. What other innovative ways will we see brands increase their presence online amongst their target audience?
Densebrain, a New York based digital agency, has created a new feature for its mobile map apps called NextTrain. NextTrain uses the information that is sourced from fellow subway riders using the app to predict the arrival time of trains.
According to numbers presented by HSBC, a new kind of travelling is on the rise: the hunt for the trendiest bags and accessories at the best price. It’s called “accessories tourism” and it consists of mapping out your next holiday depending on the country (or countries) that offers the best price for a Hermès Birkin or Chanel’s 2.55 bag.