Travel & Tourism (148)
Virtual race to boost followers online
LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook. Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.
Why it matters
Travelers are increasingly using social networks when planning their trips abroad. What other innovative ways will we see brands increase their presence online amongst their target audience?
In order to solve the problem of lost luggage at airports, a Portuguese University joined the Portuguese Airport Authority to develop a tamper-proof device to trace luggage. Safe Luggage is a ‘smart suitcase’ with embedded GPS, that allows the airport and luggage owner to know its location at anytime with a simple mobile app. The new type of suitcase integrates identification, sensor and communication technologies, providing its control and monitoring.
Aramón Group and Movistar have released a mobile app for ski resorts in Spain: Snow&Go. The app allows you to geotag skiers and locate the position of your friends. It also includes real time ski information including the status of the slopes, weather and snow quality.