Travel & Tourism (148)
Virtual race to boost followers online
LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook. Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.
Why it matters
Travelers are increasingly using social networks when planning their trips abroad. What other innovative ways will we see brands increase their presence online amongst their target audience?
Wilco Jung, a regular airline consumer was disappointed with the Dutch Royal airliner KLM. The carrier did not offer a direct flight from Amsterdam to Miami . He expressed his frustration on Twitter and by doing so managed to get KLM to accept a challenge. The Challenge was that the KLM would supply a Boeing 747 if Wilco would fill this plane with reservations within 6 days. He succeeded within 40 hours.
A new survey says that ‘limited time only’ and ‘flash selling’ travel sales are gaining popularity. Almost three of ten Americans took last-minute leisure vacations in 2009. Consumers are able to take their dream vacations without breaking the bank by utilizing members - only websites such as jetsetter.com and tablethotels.com.