Travel & Tourism (148)
Virtual race to boost followers online
LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook. Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.
Why it matters
Travelers are increasingly using social networks when planning their trips abroad. What other innovative ways will we see brands increase their presence online amongst their target audience?
MyIndiEye is a travel guide app that offers virtual and GPS guided tours of famous Indian monuments. Unravel India’s glorious past with stories, images, 3D maps, animations and dramatised versions of historic events. Benefits include: free previews, 100% offline usage, unseen videos of restricted monument spaces, local information and tour customisation.
Japanese household goods and clothes retailer Muji offers survival kits in their Japanese stores. Different sets include objects such as water purifying solutions, clothes and band-aids. So now, in case of emergency, one doesn’t have to yield up on design.