Travel & Tourism (148)
Virtual race to boost followers online
LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook. Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.
Why it matters
Travelers are increasingly using social networks when planning their trips abroad. What other innovative ways will we see brands increase their presence online amongst their target audience?
What’s on your ‘bucket list’? Have you always wanted to swing dance, belt out karaoke, rock climb, or master the culinary arts? Funsherpa is here to make sure you do it. A small group of adventurous souls in Chicago started a service that helps you discover and plan the experiences you’ve always wanted to have; from action to arts to romance. Plus, you can gift a funsherpa experience to help someone you know cross something off their list.
WHAIWHAI is a collection of city guides with a difference. They are based on creating experiences, featuring live and interactive treasure hunts allowing you to unlock the content of each chapter.