Travel & Tourism (148)
Virtual race to boost followers online
LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook. Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.
Why it matters
Travelers are increasingly using social networks when planning their trips abroad. What other innovative ways will we see brands increase their presence online amongst their target audience?
Aldeasa (airports retail operator) has widened the experience of Ibiza to the airport. Creating spaces where you can buy electronic music records, clothes and other merchandise that encapsulates each of the most important discos of Ibiza (Amnesia, Pacha and Space). Every 15 minutes these ‘discoshops’ play the most successful music of the Ibiza’s night. Resident DJs will also be invited to play their music in “prime time”.
Amsterdam has 350 hotels. Trendwatcher Vincent van Dijk’s goal for 2010 is to sleep in each one within one year. Everyday he sleeps in a different hotel and writes about it on his blog.