Travel & Tourism (148)
Virtual race to boost followers online
LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook. Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.
Why it matters
Travelers are increasingly using social networks when planning their trips abroad. What other innovative ways will we see brands increase their presence online amongst their target audience?
iFeedback is a new app allowing hotel guests to instantly transmit any criticism or praise they may have. Smartphone Users can scan one of the many QR codes placed all over the hotel to report complaints right on the spot or use one of the ipad terminals. The feedback is then instantly forwarded to the corresponding person in charge.
The Vine Hotel located in the Funchal region of Madeira is named as a tribute to the island’s world-famous wine. Each of the hotel’s four floors represent a different season for the wines; for example, the Winter floor is grey and the Spring floor is green. Even the spa offers ‘vinotherapy’ treatments using Merlot, Chardonnay and Cabernet grapes.