Travel & Tourism (148)
Virtual race to boost followers online
LAN Airlines have created a virtual Dakar rally contested between French and Spanish bloggers. The goal is to be the first to cover the distance (virtually) from the capital of their country (Madrid or Paris) to Santiago, Chile. To make progress in the race, bloggers compete to gain the largest number of race followers on Twitter and Facebook. Race followers use "tweets” or Facebook messages to add virtual miles to the race progress of bloggers they support.
Why it matters
Travelers are increasingly using social networks when planning their trips abroad. What other innovative ways will we see brands increase their presence online amongst their target audience?
The T-Box is a power generator that captures wind energy from passing trains. Placed beside the current tracks on 1 km stretches the generators would be able to power remote areas that lack electricity or rail sub-systems.
Hesitating between San Francisco or Istanbul for your next holiday? Let the Getgoing.com website decide for you! Simply enter both those destinations and the site will book you on one of those two options. You will only be told where you’re going once the purchase is processed. This is not only a great website for indecisive travellers; when you let the site decide, you can get almost 40% off your travel.
With some flights travelling with nearly 30% of empty seats, the site can offer such an enticing discount because it helps airlines fill them. There’s also a hotel booking website that uses the same system: if you book the same day, you’ll have additional discounts by sleeping in a room that would normally have been empty that night.