DraftFcb

Healthcare (90)

Virtual puberty

Virtual puberty

Nivea are currently using in-game advertising within a social community for girls (goSupermodel.com) to promote their NIVEA Visage Young range. In the game, players get a ‘virtual pimple’ which they can get rid of by using a NIVEA product.

Why it matters

Younger generations feel at home in virtual worlds and often see their online life as an extension of their real-life social world. How can marketers take further advantage of the increasingly authentic virtual worlds that are being created in order to showcase the benefits of health and beauty products? 

Authenticity
Netherlands
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Pumping iron

Kybun is an exercise concept to replace sitting with standing in everyday situations. It uses the kyBounder as a cushionable mat that when stood on around the house or office and improves coordination, balance and fitness. It has diverse positive therapeutic effects: it relieves back and joint pain, reduces high blood pressure, improves blood sugar levels, influences symptoms of rheumatism and aids in weight reduction.

Austria
Well Being
Healthcare
 
The skincare pillow

SilkPerfect have developed a 100% pure silk pillow case which claims to benefit the user’s skin and hair. The silk is made up from strings of amino acids, which have the same ph as human skin. Retaining the skin’s moisture and lessening friction, the silk pillow is said to minimise wrinkles and hair damage.

Enhancement
Healthcare
United Kingdom