Nivea are currently using in-game advertising within a social community for girls (goSupermodel.com) to promote their NIVEA Visage Young range. In the game, players get a ‘virtual pimple’ which they can get rid of by using a NIVEA product.
Why it matters
Younger generations feel at home in virtual worlds and often see their online life as an extension of their real-life social world. How can marketers take further advantage of the increasingly authentic virtual worlds that are being created in order to showcase the benefits of health and beauty products?
Skintoskin is a clothing company that produces underwear for people with skin problems. They have just developed a new range of socks for diabetes sufferers.
By using state-of-the-art morphing technology, health researchers are able to produce images of how smokers may look in the future if they continue to smoke, highlighting increased wrinkles and poorer skin complexion. The majority of participants to date have said they will quit smoking as a direct consequence of seeing the impact on their appearance.