Nivea are currently using in-game advertising within a social community for girls (goSupermodel.com) to promote their NIVEA Visage Young range. In the game, players get a ‘virtual pimple’ which they can get rid of by using a NIVEA product.
Why it matters
Younger generations feel at home in virtual worlds and often see their online life as an extension of their real-life social world. How can marketers take further advantage of the increasingly authentic virtual worlds that are being created in order to showcase the benefits of health and beauty products?
“Sauna Tram” recently opened in Milan, is the world’s first tram sauna. Created by public transport designers QC Termemilano, it has all the characteristics of the original carriage.
Beauty consultants hired by the California Milk Processor Board took over Macy’s beauty counters as part of a "Beauty by Milk" campaign, sponsored by "Got milk?" and its Spanish-language counterpart, "Toma leche." The consultants gave tips on how to keep your skin, hair and nails healthy, and served milk-based drinks to customers.