Nivea are currently using in-game advertising within a social community for girls (goSupermodel.com) to promote their NIVEA Visage Young range. In the game, players get a ‘virtual pimple’ which they can get rid of by using a NIVEA product.
Why it matters
Younger generations feel at home in virtual worlds and often see their online life as an extension of their real-life social world. How can marketers take further advantage of the increasingly authentic virtual worlds that are being created in order to showcase the benefits of health and beauty products?
Withings is an intelligent scale that connects to WiFi. It not only calculates your weight, fat, muscle and BMI, it also charts your variations and connects to your computer or smartphone.
A revolutionary 15-minute female sterilisation procedure has been performed for the first time in the UK. The procedure known as the ‘Adiana Permanent Contraception System’ uses radio waves instead of incisions and has been hailed as the equivalent to a vasectomy for men in terms of ease and recovery speed. Patients may go home as soon as 30 minutes after it is completed.