DraftFcb

Healthcare (90)

Virtual puberty

Virtual puberty

Nivea are currently using in-game advertising within a social community for girls (goSupermodel.com) to promote their NIVEA Visage Young range. In the game, players get a ‘virtual pimple’ which they can get rid of by using a NIVEA product.

Why it matters

Younger generations feel at home in virtual worlds and often see their online life as an extension of their real-life social world. How can marketers take further advantage of the increasingly authentic virtual worlds that are being created in order to showcase the benefits of health and beauty products? 

Authenticity
Netherlands
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Pins and needles DIY

The New York College of Health Professions has created a wirelessly-controlled wearable skin patch that is able to deliver acupuncture-like treatment on demand.


People can already buy adhesive patches that relieve aches by putting pressure on acupuncture points. However this new patch uses electrical currents to provide stimulation triggered whether by touching it, through a wireless remote control or by scheduling pre-determined electrical pulses. The new device is meant to alleviate pain between acupuncture visits with a therapist.

Enhancement
Instant Gratification
Well Being
Healthcare
Spain
 
Pharmacist app

The Dutch drugstore chain D.I.O. launched a free heath indicator for the iPhone. The app offers free information about medication that is available at drugstores without a prescription.

Connectivity
Instant Gratification
Netherlands
Healthcare