Nivea are currently using in-game advertising within a social community for girls (goSupermodel.com) to promote their NIVEA Visage Young range. In the game, players get a ‘virtual pimple’ which they can get rid of by using a NIVEA product.
Why it matters
Younger generations feel at home in virtual worlds and often see their online life as an extension of their real-life social world. How can marketers take further advantage of the increasingly authentic virtual worlds that are being created in order to showcase the benefits of health and beauty products?
German scientists developed an intelligent medicine cabinet that controls contents, regulates intake of medicines and checks intolerances towards ingredients. It works with a microchip that saves a patient’s personal data. The user also gets recommendations about their drug intake from an integrated voice output.
GoodGuide is an application available for Android and iPhone that decodes barcodes and complicated scientific formulae to reveal the ‘goodness’ of the product. GoodGuide helps consumers identify whether their brand meets personal standards set by them on criteria ranging from health and safety to environment protection and social involvement.