House & Home (113)
Village commune
Imagine if one person who retires could buy a house on the beach or in the mountains with their savings. What could 10 people buy if they put their money together? A whole village!
This was the idea of a group of Spanish friends who decided to buy a village on the mountain to retire and relax together. They renovated the village to build their dream, group living experience, a “business class commune”.
They are building common places to share activities such as a big kitchen and a swimming pool. But everybody is going to have their own private home.
Why it matters
We are used to living in an individualistic way, where we have to fight for our dreams and make them come true with our own hard earned savings. But what would happen if we were more open-minded, started to pool our resources and share our dreams? Is this an example of a new lifestyle based on communal life and sharing? The results could be phenomenal, how could brands get involved in this kind of project and harness some of the momentum?
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