Social Cause (141)
Utter and complete honesty with these clothes
“Honest by” is a fashion brand that sells its range with complete transparency about its supply chain, products and pricing. They believe that customers should be given the opportunity to shop with complete awareness of what they are buying.
Why it matters
Many companies speak about doing good but its rare to see a brand being as open as “Honest by”. If the future is for businesses to be more transparent about everything, will marketing shift towards that trend and ultimately give more power to consumers?
To draw attention to the need for protected green spaces in the Netherlands, non-profit organisation Natuurmonumenten (NM) has set up a website where supporters can claim their own square metre of an online virtual nature reserve. As more people participate, the virtual reserve grows in size, with the aim of becoming the biggest website in the world!
Green is the new black these days and like all trends, they reach a point where the consumer becomes desensitised to the hype. For the green movement, the time is now. According to Green Marketing, 25% of consumers don’t trust advertising about a company’s green credentials. With so many companies being exposed for “greenwashing,” consumer scepticism is rife.