Social Cause (141)
Utter and complete honesty with these clothes
“Honest by” is a fashion brand that sells its range with complete transparency about its supply chain, products and pricing. They believe that customers should be given the opportunity to shop with complete awareness of what they are buying.
Why it matters
Many companies speak about doing good but its rare to see a brand being as open as “Honest by”. If the future is for businesses to be more transparent about everything, will marketing shift towards that trend and ultimately give more power to consumers?
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Former Harvey Nichols style expert Mary Portas is opening a new charity shop in the designer area of London’s Westfield shopping centre. The ‘Living and Giving Shop’ will be manned by staff including celebrity volunteers, and Grazia fashion magazine has asked some of its contacts to help donate to the project – including labels such as Burberry and Mulberry.
A Spanish NGO launched a campaign to raise awareness about the lack of public education for more than 60 million children around the world. The idea was to add an empty red chair in classrooms to symbolise how children are missing out on basic education.
The arrival of red chairs in the classroom has made some children question why they are there. This became the perfect opportunity for teachers to address the issue with materials created by the NGO such as games and stories.
