Social Cause (141)
Utter and complete honesty with these clothes
“Honest by” is a fashion brand that sells its range with complete transparency about its supply chain, products and pricing. They believe that customers should be given the opportunity to shop with complete awareness of what they are buying.
Why it matters
Many companies speak about doing good but its rare to see a brand being as open as “Honest by”. If the future is for businesses to be more transparent about everything, will marketing shift towards that trend and ultimately give more power to consumers?
United Way has created a website that uses alarming statistics to highlight important social issues. Visitors are invited to donate $1 (or more) to help address the issue of their choice. As a reward for their aid, donors are encouraged to post a picture or video of themselves feeling happy about doing a good deed.
This project was launched to make use of the receipts you receive at bottle deposit machines after you’ve recycled. Instead of collecting the cash at the cashier, you enter the receipt into the device and donate the money for your contribution to support social causes of your choice. A number of these devices have already been distributed among supermarkets.