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Social Cause (141)

Utter and complete honesty with these clothes

Utter and complete honesty with these clothes

“Honest by” is a fashion brand that sells its range with complete transparency about its supply chain, products and pricing. They believe that customers should be given the opportunity to shop with complete awareness of what they are buying.

Why it matters

Many companies speak about doing good but its rare to see a brand being as open as “Honest by”. If the future is for businesses to be more transparent about everything, will marketing shift towards that trend and ultimately give more power to consumers?

Authenticity
Conscious
Germany
Significance
Social Cause
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