Social Cause (141)
Utter and complete honesty with these clothes
“Honest by” is a fashion brand that sells its range with complete transparency about its supply chain, products and pricing. They believe that customers should be given the opportunity to shop with complete awareness of what they are buying.
Why it matters
Many companies speak about doing good but its rare to see a brand being as open as “Honest by”. If the future is for businesses to be more transparent about everything, will marketing shift towards that trend and ultimately give more power to consumers?
UNICEF has created, a game available on Facebook that allows users to build a virtual school that UNICEF will then make a reality in Zambia. The project is in collaboration with ING DIRECT, which will donate 20.000€. To participate Facebook users just have to access the application, log in and explore the virtual school and information about the project, make donations through credit cards, PayPal or by sending an SMS, and invite friends to join the construction.
MYC4 is an online platform that connects potential money donors with African entrepreneurs who lack capital to develop their businesses. After seeing different business models that are in need of a micro loan, the donor can choose which start- up he wants to support with as little as 5 euros – hence playing a vital role in getting a business to flourish and even earn a profit.