Social Cause (141)
Utter and complete honesty with these clothes
“Honest by” is a fashion brand that sells its range with complete transparency about its supply chain, products and pricing. They believe that customers should be given the opportunity to shop with complete awareness of what they are buying.
Why it matters
Many companies speak about doing good but its rare to see a brand being as open as “Honest by”. If the future is for businesses to be more transparent about everything, will marketing shift towards that trend and ultimately give more power to consumers?
French shampoo brand Dop has created an operation to clean the French beach of Oleron. Named “Adopt a piece of trash”, it invites people to virtually pick up a piece of trash and adopt it , with the possibility to display it on Facebook. The adoption was simple, quick and funny. For each kilogram of virtual trash picked up, the brand gave 5 euros to a NGO to really clean the beach.
This project is a crowd-sourced message to lesbian, gay, bisexual and transgender teens to give them hope for their future and fight against the rash of bullying-induced suicides. The site has drawn out messages from everyone from President Obama and Tim Gunn to Chris Colfer and Sarah Silverman.