Social Cause (141)
Utter and complete honesty with these clothes
“Honest by” is a fashion brand that sells its range with complete transparency about its supply chain, products and pricing. They believe that customers should be given the opportunity to shop with complete awareness of what they are buying.
Why it matters
Many companies speak about doing good but its rare to see a brand being as open as “Honest by”. If the future is for businesses to be more transparent about everything, will marketing shift towards that trend and ultimately give more power to consumers?
In an effort to create awareness of water conservation issues around the globe, Levi’s introduced Water<Less jeans, a line of jeans manufactured with an average of 28% less water (in some cases 98% less water) than usual. This spring alone, Levi’s has been able to cut 16 million litres of water – that’s 67,636,117 glasses! - from their manufacturing process.
‘Pixels for Pistols’ is an original gun trade-in programme. Hand in your illegal firearm to the Winnepeg Police in Canada, and electronic retailer Henry’s will offer you a Panasonic digital camera as well as a School of Imaging gift card worth $240.