Social Cause (141)
Utter and complete honesty with these clothes
“Honest by” is a fashion brand that sells its range with complete transparency about its supply chain, products and pricing. They believe that customers should be given the opportunity to shop with complete awareness of what they are buying.
Why it matters
Many companies speak about doing good but its rare to see a brand being as open as “Honest by”. If the future is for businesses to be more transparent about everything, will marketing shift towards that trend and ultimately give more power to consumers?
The Sony R&D team has developed new 'bio batteries’ that generate electricity by using enzymes to break down carbohydrates. These batteries are more energy efficient and have a low impact on the environment.
A brothel in Berlin is offering discounts for “going green”. In a bid to stave off falling demand in the current economic climate, the brothel will give clients a “green” discount if they take public transit or ride a bike when they next use their services.