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A useful sponsorship to discover Paris

A useful sponsorship to discover Paris
The French TV Channel France 2 associated with the RATP, the Parisian Public Transport Company to broadcast a short show about Paris and its surrounding region. The objective is to highlight the unusual places of the city. Episodes are broadcasted on TV but also available on the RATP website.
Why it matters

The RATP network is the first means of transportation to get around Paris. Sponsoring this type of TV show helps the company to be seen beyond its core transport function. Can you think of a useful sponsorship initiative which highlights the utility of your company in cultural activities?

France
Travel & Tourism
Escape
Experience
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