Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.
Why it matters
Functional clothes are on the rise, even those that now are deliberately uncomfortable to wear (with resistance to every move). Will fashion brands have to tick a growing number of boxes - style, function, value, health and fitness – in order to remain competitive and relevant to consumer demand?
Re-Timer glasses emit a soft green light into a wearer’s eyes to reset the body’s internal clock. It is meant to reduce the effects of jet lag, increase energy during long winter months, overcome sleeplessness, and manage fatigue if you’re a shift worker.
The glasses have an ergonomic and lightweight design with a rechargeable battery in the frame and a USB cable for charging. The light stimulates the part of the brain responsible for regulating the 24-hour body clock.
It’s recommended to wear the glasses for 50 minutes either in the morning to advance the body clock, or at night to delay it.
Garnier has decided to take advantage of the Spanish victory in the football World Cup to promote its new deodorant Garnier Mineral. They have created an online Mexican wave in an attempt to break the world record. Spanish internet users have been asked to extend the wave over 48 hours (the same hours the deodorant gives you protection). They have to record themselves doing the wave and upload the video to www.haz-la-ola.es. By taking part they are in with the chance of winning a trip to Haiti.