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Healthcare (90)

Uncomfortable clothing

Uncomfortable clothing

Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.

Why it matters

Functional clothes are on the rise, even those that now are deliberately uncomfortable to wear (with resistance to every move). Will fashion brands have to tick a growing number of boxes - style, function, value, health and fitness – in order to remain competitive and relevant to consumer demand?

Austria
Enhancement
Well Being
Healthcare
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