Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.
Why it matters
Functional clothes are on the rise, even those that now are deliberately uncomfortable to wear (with resistance to every move). Will fashion brands have to tick a growing number of boxes - style, function, value, health and fitness – in order to remain competitive and relevant to consumer demand?
A local in-home beauty center and gym have joined forces, offering consumers free home-service personal training sessions, upon completing four beauty treatments. Additionally, if a set of personal training sessions are purchased you are entitled to a free massage session in the comfort of your own home.
Portugal is the first European country to receive the Dentist for Good programme in partnership with Fundação EDP, the country's biggest electrical company. The programme provides children from low-income families with free dental care until the age of 18. Vulnerable children are chosen in public schools based on their standard of living and oral health.