DraftFcb

Healthcare (90)

Uncomfortable clothing

Uncomfortable clothing

Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.

Why it matters

Functional clothes are on the rise, even those that now are deliberately uncomfortable to wear (with resistance to every move). Will fashion brands have to tick a growing number of boxes - style, function, value, health and fitness – in order to remain competitive and relevant to consumer demand?

Austria
Enhancement
Well Being
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Added pressure points for Yoga practitioners

The Yantra Mat works on the principle of acupressure. Acupressure is used to relieve a variety of symptoms and pain.

Austria
Well Being
Healthcare
 
Is your skin getting its RDA?

Sometimes we use more chemical ingredients than our skin actually needs. That’s why Sanex Zero%  contains only what  your skin needs and nothing more. And with its eco pack it’s better for the environment too.

Authenticity
Netherlands
Healthcare