Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.
Why it matters
Functional clothes are on the rise, even those that now are deliberately uncomfortable to wear (with resistance to every move). Will fashion brands have to tick a growing number of boxes - style, function, value, health and fitness – in order to remain competitive and relevant to consumer demand?
Journalists in Sweden have noted an upcoming health and beauty segment – erotic health care. Viamax operates under the philosophy that sex is good for your health. The organic products are based on aphrodisiac herbs used for thousands of years. They offer benefits of smoother skin, reduced stress, deeper sleep and improved mood.
A revolutionary 15-minute female sterilisation procedure has been performed for the first time in the UK. The procedure known as the ‘Adiana Permanent Contraception System’ uses radio waves instead of incisions and has been hailed as the equivalent to a vasectomy for men in terms of ease and recovery speed. Patients may go home as soon as 30 minutes after it is completed.