Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.
Why it matters
Functional clothes are on the rise, even those that now are deliberately uncomfortable to wear (with resistance to every move). Will fashion brands have to tick a growing number of boxes - style, function, value, health and fitness – in order to remain competitive and relevant to consumer demand?
Researchers from the University of Michigan Health System have developed an app that allows users to screen themselves for skin cancer by using their mobile phones. The app, UMSkinCheck provides a step-by-step guide asking users to take a series of 23 pictures from different parts of their body. The photos provide a baseline for future comparisons that allows users to monitor changes to a skin lesion over time.
The app also includes a risk calculator for users to input their personal data and calculate if they’re at risk of developing skin cancer.
Yves Rocher (cosmetics company) and Gullon (biscuits company) have joined forces to take care of their consumers through the “healthy life” program. When you buy a DietNature product (sugar free products) you will find on the promotion boxes a voucher for a free Body Exfoliation in Ives Rocher shops. Furthermore the client will obtain a 50% discount in products of the catalogue.