Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.
Why it matters
Functional clothes are on the rise, even those that now are deliberately uncomfortable to wear (with resistance to every move). Will fashion brands have to tick a growing number of boxes - style, function, value, health and fitness – in order to remain competitive and relevant to consumer demand?
Soon to launch, Aspire is calorie burning soft drink that enables you to burn 209 calories over 3 hours without any additional efforts. It contains caffeine, green tea, amino acids and ginger.
Unlike synthetic memory foam mattresses, İşbir Yatak’s Viscostar Nature range is made from over 80% natural materials including soya-bean oil, plant extracts and other plant-essences. The mattress has all the same properties as conventional memory foam, but is free from chemical treatment and toxins as and claims to offer 80% better air circulation. It is designed to contribute to overall wellbeing.