Media & Entertainment (173)
MEO, a TV, phone and broadband provider, has launched a Twitter app for its TV service. By pressing an existing button on their remote, viewers can tweet about their favourite shows as they watch them.
Why it matters
Adding Twitter, Facebook and other online functionality to a TV service might be able to attract a group of viewers who have abandoned their television for online streaming platforms.
How can TV networks make the most of TV apps to make some of its audience reconsider their proposition and avoid third party platforms?
“True Blood”, “Twilight”, “The Vampire Diaries”, “BLOOD: The Last Vampire”, “Cirque du Freak: The Vampire’s Assistant” - audiences in the U.S. can’t get enough of the vampire genre right now. The premiere of Vampire Diaries on the CW netted 4.91 Million viewers, garnering the network’s best ever ratings among women and teens, and best ratings among all adults since Oct. 2007.
Pleo is a robot-dinosaur that’s becoming popular with adults in Moscow. It’s a home and office toy with a unique personality generated through the experiences it shares with its owner.