Media & Entertainment (173)
MEO, a TV, phone and broadband provider, has launched a Twitter app for its TV service. By pressing an existing button on their remote, viewers can tweet about their favourite shows as they watch them.
Why it matters
Adding Twitter, Facebook and other online functionality to a TV service might be able to attract a group of viewers who have abandoned their television for online streaming platforms.
How can TV networks make the most of TV apps to make some of its audience reconsider their proposition and avoid third party platforms?
Nicko Nogués and Carolina Rivera have started the initiative 365diasdefestivales.org. This is an online platform designed to spread the good mood of a music festival to every day of the year.
To achieve this, they count on the support of several artists and groups that have decided to collaborate selflessly in the project – acting for free to generate mini-concerts and gigs throughout the year. Entry is controlled by festival bands and sold for 5€.
Producers of the popular children’s TV series, Sesame Street, are making an episode focused specifically on helping families through times of economic difficulty. The Muppets and their human friends and neighbours will talk about how to deal with the impact of the recession in an upcoming PBS primetime special, "Families Stand Together: Feeling Secure in Tough Times," starring Elmo.