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TweeTV

TweeTV

MEO, a TV, phone and broadband provider, has launched a Twitter app for its TV service. By pressing an existing button on their remote, viewers can tweet about their favourite shows as they watch them.
 

Why it matters

Adding Twitter, Facebook and other online functionality to a TV service might be able to attract a group of viewers who have abandoned their television for online streaming platforms.
How can TV networks make the most of TV apps to make some of its audience reconsider their proposition and avoid third party platforms?
 

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The Netherlands Metropole Orchestra used Twitter to raise awareness of the fact that its subsidies and existence were under threat by inviting Twitter users to use their ‘Tweetphony’, a symphony of tweets.


The campaign site featured a digital piano interface that allowed participants to compose their own music and listen to others. They could then tweet it, turning the musical notes into the letters associated with the key. The orchestra will pick the most interesting tweets and play a special live concert. Short videos of the orchestra playing the tweets will also be posted on YouTube and a live stream will be broadcast.
 

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