Media & Entertainment (173)
MEO, a TV, phone and broadband provider, has launched a Twitter app for its TV service. By pressing an existing button on their remote, viewers can tweet about their favourite shows as they watch them.
Why it matters
Adding Twitter, Facebook and other online functionality to a TV service might be able to attract a group of viewers who have abandoned their television for online streaming platforms.
How can TV networks make the most of TV apps to make some of its audience reconsider their proposition and avoid third party platforms?
Italian TV network TG1 Rai has launched a News channel called ‘Il TG1 sei tu’ (which translates as ‘the TG1 is you’). All news on the channel is user- generated and viewers are encouraged not just to watch but to participate by sharing their stories, suggestions, ideas and commentary on current affairs.
“Cat fishing” is an iPad game developed exclusively for cats by cat food brand Friskies. Colors, movement, and game-play have all been tested to encourage maximum feline development and entertainment.