Media & Entertainment (173)
MEO, a TV, phone and broadband provider, has launched a Twitter app for its TV service. By pressing an existing button on their remote, viewers can tweet about their favourite shows as they watch them.
Why it matters
Adding Twitter, Facebook and other online functionality to a TV service might be able to attract a group of viewers who have abandoned their television for online streaming platforms.
How can TV networks make the most of TV apps to make some of its audience reconsider their proposition and avoid third party platforms?
Nintendo’s Wii game console is leaving the living room, and so are the folks who now spend their time at ‘Play Berlin‘. The bowling hall-like venue is Germany’s first (unofficial) Wii lounge, where people meet up, play Wii games and have a drink. Special weekly events such as ladies’ nights or the weekly championship attract a playful crowd.
Russian newspaper ‘Ogonek’ has reverted to its traditional format which was in production up until 1992. Whilst the classic format is twice as big than the current one, directors feel that not only will it allow better picture quality, but readers will welcome the return to tradition.