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Media & Entertainment (173)

TweeTV

TweeTV

MEO, a TV, phone and broadband provider, has launched a Twitter app for its TV service. By pressing an existing button on their remote, viewers can tweet about their favourite shows as they watch them.
 

Why it matters

Adding Twitter, Facebook and other online functionality to a TV service might be able to attract a group of viewers who have abandoned their television for online streaming platforms.
How can TV networks make the most of TV apps to make some of its audience reconsider their proposition and avoid third party platforms?
 

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Portugal
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