Media & Entertainment (173)
MEO, a TV, phone and broadband provider, has launched a Twitter app for its TV service. By pressing an existing button on their remote, viewers can tweet about their favourite shows as they watch them.
Why it matters
Adding Twitter, Facebook and other online functionality to a TV service might be able to attract a group of viewers who have abandoned their television for online streaming platforms.
How can TV networks make the most of TV apps to make some of its audience reconsider their proposition and avoid third party platforms?
McDonald’s Sweden has just finished its Pick an’ Play operation. The concept was simple. It allowed passers-by with a Smartphone to challenge each other to a game of ‘Pong’ on a giant screen in Stockholm. An international brand choosing to make us famous (and a free dessert to the winner).
Noteslate is the elegant simplification of the tablet technology. It has a monochrome matt epaper-display and looks like real paper. The simple interface for pencil and paper offers a new experience to take notes and do drafts.