Media & Entertainment (173)
MEO, a TV, phone and broadband provider, has launched a Twitter app for its TV service. By pressing an existing button on their remote, viewers can tweet about their favourite shows as they watch them.
Why it matters
Adding Twitter, Facebook and other online functionality to a TV service might be able to attract a group of viewers who have abandoned their television for online streaming platforms.
How can TV networks make the most of TV apps to make some of its audience reconsider their proposition and avoid third party platforms?
For the launch of the second season of the TV show Braquo, the French channel Canal+ invited people to experience the universe of the show through a real-time multimedia game.
The entertainment business has been increasingly borrowing from different platforms to bring existing stories to new screens. The mobile app hit Angry Birds is coming to television in an animated series. Twitter accounts and computer games have also become television shows and films.