Media & Entertainment (173)
MEO, a TV, phone and broadband provider, has launched a Twitter app for its TV service. By pressing an existing button on their remote, viewers can tweet about their favourite shows as they watch them.
Why it matters
Adding Twitter, Facebook and other online functionality to a TV service might be able to attract a group of viewers who have abandoned their television for online streaming platforms.
How can TV networks make the most of TV apps to make some of its audience reconsider their proposition and avoid third party platforms?
The news website Rue89 has lately launched a paper-based magazine. Issued on a monthly basis, the magazine is a collection of both best articles and comments published on the website, as well as a selection of original contents. It positions itself as an alternative news magazine.
Positioned as the first “anti-crisis” magazine, French title Tips includes €300 of discount coupons and aims to show how to live better for less. The bi-monthly combines practical tips and tricks with celebrity and fashion news and features.