Media & Entertainment (173)
MEO, a TV, phone and broadband provider, has launched a Twitter app for its TV service. By pressing an existing button on their remote, viewers can tweet about their favourite shows as they watch them.
Why it matters
Adding Twitter, Facebook and other online functionality to a TV service might be able to attract a group of viewers who have abandoned their television for online streaming platforms.
How can TV networks make the most of TV apps to make some of its audience reconsider their proposition and avoid third party platforms?
Launching on June 1st, the +1 button (pronounced "plus one") is Google's answer to Facebook's prolific "Like" feature, where users can click on an icon to show their appreciation for a site. Simply set up a Google Profile, recommend and share with others what you like on the web.
A new online television channel exclusively dedicated to youngsters. Get Out, JimNasio, That's The Way I Like It, Band Time Stories, LOL or Cut&Paste are some of the programs available. For now it is only online but has plans to reach cable TV in the future.