Food & Drink (183)
Tweet for tea
In Cape Town South Africa, the iced tea manufacturer BOS set up a vending machine that dispenses free ice tea in return for a tweet. The user simply has to tweet with a special hashtag to receive the cold beverage.
Why it matters
This trend shows how brands can create awareness and engagement as well as initiate trial in the real world. It also brings the offline experience into the digital world. The idea and mechanic can easily be adapted to all kinds of products. Does this mechanic imply that online presence is so important that a tweet can become a genuine method of payment?
Soups and creams brand Knorr has created an open space where anybody can share gastronomic, cultural and ludic experiences. Knorr has joined forces with chefs, nutritionists and cultural entertainers. Among the activities there is cooking, nutrition and healthy shopping workshops. There are also guided visits to markets, exhibitions and product tastings. The Knorr House can be found in Madrid and Barcelona.
MisterGoodBeer.com is an app and a website that shows the price of beer in a number of Paris bars in real-time.