Food & Drink (183)
Tweet for tea
In Cape Town South Africa, the iced tea manufacturer BOS set up a vending machine that dispenses free ice tea in return for a tweet. The user simply has to tweet with a special hashtag to receive the cold beverage.
Why it matters
This trend shows how brands can create awareness and engagement as well as initiate trial in the real world. It also brings the offline experience into the digital world. The idea and mechanic can easily be adapted to all kinds of products. Does this mechanic imply that online presence is so important that a tweet can become a genuine method of payment?
“Mixology” by Perrier is a way for the brand to keep its reputation alive and being the top choice mixer for the most famous cocktails in the world. They offer a collection of recipes to enhance the taste of drinks.
A peach orchard will be popping up on Manhattan’s Fifth Avenue. Harry & David, a brand that produces gourmet gift baskets are bringing “pop-up orchards” to 16 cities across the United States, bringing a taste of the country to the big city.