Food & Drink (183)
Tweet for tea
In Cape Town South Africa, the iced tea manufacturer BOS set up a vending machine that dispenses free ice tea in return for a tweet. The user simply has to tweet with a special hashtag to receive the cold beverage.
Why it matters
This trend shows how brands can create awareness and engagement as well as initiate trial in the real world. It also brings the offline experience into the digital world. The idea and mechanic can easily be adapted to all kinds of products. Does this mechanic imply that online presence is so important that a tweet can become a genuine method of payment?
Fruitandchocolate.com provides specially designed fruit baskets for any kind of occasion. Birthdays, anniversaries,Valentine’s day, no matter what the occasion – you can find one to meet your needs. This basket is skewered fresh fruit covered with dark or milk chocolate. The company guarantees that all fruits are fresh and chocolate is the best quality. An irresistable gift.
elBulli was a 3-star Michelin restaurant run by chef Ferran Adrià. It was described as "the most imaginative generator of haute cuisine on the planet" and was associated with molecular gastronomy. The restaurant closed on July 30, 2011 and will reopen as a creativity centre in 2014.
The foundation will be interdisciplinary. Adrià talks of a mash-up of science, arts, philosophy and technology as a "creativity-generating universe" that will produce "today's most valuable raw materials -- creativity and talent”.