Food & Drink (183)
Tweet for tea
In Cape Town South Africa, the iced tea manufacturer BOS set up a vending machine that dispenses free ice tea in return for a tweet. The user simply has to tweet with a special hashtag to receive the cold beverage.
Why it matters
This trend shows how brands can create awareness and engagement as well as initiate trial in the real world. It also brings the offline experience into the digital world. The idea and mechanic can easily be adapted to all kinds of products. Does this mechanic imply that online presence is so important that a tweet can become a genuine method of payment?
Grolsch has launched its own magazine in The Netherlands. The publication is called Eigen.Zinnig (Obstinate), and brings to life the character of The Netherlands.
Bio Outdoor is a reusable bottle made of organic plastic and, if placed under composting conditions, biodegrades within six months. Produced by Berg Outdoor, the 500 ml bottle won the gold medal in the ‘High Ecological and Sustainable Value’ category at the OutDoor Industry Awards.