Food & Drink (183)
Tweet for tea
In Cape Town South Africa, the iced tea manufacturer BOS set up a vending machine that dispenses free ice tea in return for a tweet. The user simply has to tweet with a special hashtag to receive the cold beverage.
Why it matters
This trend shows how brands can create awareness and engagement as well as initiate trial in the real world. It also brings the offline experience into the digital world. The idea and mechanic can easily be adapted to all kinds of products. Does this mechanic imply that online presence is so important that a tweet can become a genuine method of payment?
This autumn we saw the launch of Connosr - The Whiskey Social Network. This platform brings together whisky aficionados from around the world to share their favourites, get ideas on new whiskys to try , and connect with like-minded people. A quick glance at the popular post tags - “honey,” “lavender,” “peat,” “smoke,” “caramel” - and it’s easy to see that this is the place to be if this is your drink of choice.
Italian restaurateur Mr. Zazzeri has begun to allow separate customers to share their wine bottles with dinner.