Food & Drink (183)
Tweet for tea
In Cape Town South Africa, the iced tea manufacturer BOS set up a vending machine that dispenses free ice tea in return for a tweet. The user simply has to tweet with a special hashtag to receive the cold beverage.
Why it matters
This trend shows how brands can create awareness and engagement as well as initiate trial in the real world. It also brings the offline experience into the digital world. The idea and mechanic can easily be adapted to all kinds of products. Does this mechanic imply that online presence is so important that a tweet can become a genuine method of payment?
Hamburg-based producer of delicacies ‘The Deli Garage’ is famous for its edgy unusual products and packaging. The brand has now launched a new product: Cheese Pencils. They are pencil-shaped parmesan sticks and come (of course!) with a sharpener. The packaging reads ‘mark your pasta with a fine sharpened cheese spiral’.
“Transatlantic Blow” is an essentially an energy drink, but it sets itself apart from the crowd by calling itself a stimulation drink. It is a mixture of 13 exotic herbs and contains extracts from coca leaves, caffeine and ginkgo.