Food & Drink (183)
Tweet for tea
In Cape Town South Africa, the iced tea manufacturer BOS set up a vending machine that dispenses free ice tea in return for a tweet. The user simply has to tweet with a special hashtag to receive the cold beverage.
Why it matters
This trend shows how brands can create awareness and engagement as well as initiate trial in the real world. It also brings the offline experience into the digital world. The idea and mechanic can easily be adapted to all kinds of products. Does this mechanic imply that online presence is so important that a tweet can become a genuine method of payment?
Over Christmas, Perrier broadcast a commercial created in…1976! It wasn’t broadcast at the time it was made, or since, because of its contentious core thought. It depicts a female hand grabbing a bottle which rises at her touch. The spot is entitled “La main la plus sexy du monde” (The sexiest hand in the world).
Confectionary brand Solen has launched a chocolate bar that contains four different flavours of chocolate within one pack.