Food & Drink (183)

Tweet for tea

Tweet for tea

In Cape Town South Africa, the iced tea manufacturer BOS set up a vending machine that dispenses free ice tea in return for a tweet. The user simply has to tweet with a special hashtag to receive the cold beverage.

Why it matters

This trend shows how brands can create awareness and engagement as well as initiate trial in the real world.  It also brings the offline experience into the digital world. The idea and mechanic can easily be adapted to all kinds of products. Does this mechanic imply that online presence is so important that a tweet can become a genuine method of payment?

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