Food & Drink (183)
Tweet for tea
In Cape Town South Africa, the iced tea manufacturer BOS set up a vending machine that dispenses free ice tea in return for a tweet. The user simply has to tweet with a special hashtag to receive the cold beverage.
Why it matters
This trend shows how brands can create awareness and engagement as well as initiate trial in the real world. It also brings the offline experience into the digital world. The idea and mechanic can easily be adapted to all kinds of products. Does this mechanic imply that online presence is so important that a tweet can become a genuine method of payment?
“Perrier by Dita Von Teese“ is a limited edition drink dedicated to the queen of burlesque Dita Von Teese. For every pack of Aquasource by Biotherm sold in April in Gardenia Perfumeries, the sparkling water has been offered as a gift.
The beer company Heineken has launched an online application called ‘Your Heineken’, which allows consumers to customise their beer bottles with messages and photos. There are up to 32 available designs in six different categories: colors, celebration, party, “just to say to you…”, sports and summer. The format is a “six pack”. A box of six bottles that will be delivered in 12 days.