DraftFcb

Food & Drink (183)

Tweet for tea

Tweet for tea

In Cape Town South Africa, the iced tea manufacturer BOS set up a vending machine that dispenses free ice tea in return for a tweet. The user simply has to tweet with a special hashtag to receive the cold beverage.

Why it matters

This trend shows how brands can create awareness and engagement as well as initiate trial in the real world.  It also brings the offline experience into the digital world. The idea and mechanic can easily be adapted to all kinds of products. Does this mechanic imply that online presence is so important that a tweet can become a genuine method of payment?

Connectivity
Germany
Instant Gratification
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Crafted design and quality

Craft beers are the new must have in Spain’s trendier bars. It not only shows that you consume high quality beer but also demonstrates your knowledge of the product.
Although microbreweries have overall low market shares, they are slowly grabbing a slice of the market that usually belonged to bigger beer brands. They also distinguish themselves from usual beer brands with their high quality design and aesthetics.

Authenticity
Experience
Food & Drink
Spain
 
Simple orders

A growing number of restaurants in Amsterdam are specialising in serving a very limited range of products. They no longer have menus with 10, 20 or 30 different choices, but focus on a specific product and variations of it. This way they position themselves as an expert on a particular food, such as hamburgers (http://www.burgermeester.eu/) , meatballs (http://www.meatballs.nl/) or pasta (http://www.spaghetteria-amsterdam.nl/)  for instance.
 

Authenticity
Experience
Netherlands
Food & Drink