Food & Drink (183)
Tweet for tea
In Cape Town South Africa, the iced tea manufacturer BOS set up a vending machine that dispenses free ice tea in return for a tweet. The user simply has to tweet with a special hashtag to receive the cold beverage.
Why it matters
This trend shows how brands can create awareness and engagement as well as initiate trial in the real world. It also brings the offline experience into the digital world. The idea and mechanic can easily be adapted to all kinds of products. Does this mechanic imply that online presence is so important that a tweet can become a genuine method of payment?
Haagan Daaz has launched a range of ice cream flavours each of which only has five ingredients.
Coca-Cola is relaunching 1970s brand Schuss in Spain with a view to revitalise a market that has come to a standstill in recent years. The retro brand will keep the same image that it sported when it first launched more than thirty years ago.