Food & Drink (183)
Tweet for tea
In Cape Town South Africa, the iced tea manufacturer BOS set up a vending machine that dispenses free ice tea in return for a tweet. The user simply has to tweet with a special hashtag to receive the cold beverage.
Why it matters
This trend shows how brands can create awareness and engagement as well as initiate trial in the real world. It also brings the offline experience into the digital world. The idea and mechanic can easily be adapted to all kinds of products. Does this mechanic imply that online presence is so important that a tweet can become a genuine method of payment?
SoNatural are fruit juices made from fruit that has gone through a high pressure freezing that stabilises all the fruit components so it is as fresh as it can be without the need for preservatives.
Although characteristically an American diner, inspired by NYC’s big yellow taxi, the concept is 100% Lebanese and comes fully-loaded with comfort food and entertainment. Set up over three floors, the diner boasts a cinema station, a multimedia kids corner and, naturally, a large dining area with a full service bar offering fresh fruit cocktails and shakes. With over 45 LCD screens, the outlet is equipped to host the biggest sports events of the year.