House & Home (128)
Trying a home on for size
Arremprar is a company offering a new kind of contract to rent and/or buy a house in a specific area of Lisbon called Alta de Lisboa. People can rent a house, with the option of buying it available until the 60th month. If it is then purchased, up to 40% of the rent payment will be taken from the final buying price.
Why it matters
The economic downturn had an immediate effect on the real estate market. This kind of solution provides a way in for would-be buyers who are cautious of a definite commitment in times of economic uncertainty. This low-commitment/temporary trend that we have seen in the car market is now gaining ground in the property market. Will we see more house and home brands acknowledging the transient housing trend with fully rentable/exchangeable offerings?
With Ikea´s iPhone app you can take photos of your home and then overlay Ikea products, so you can see what products will suit your home.
Is a positive brand experience in a public toilet possible? Creators of the Black Toilet Tissue Renova have launched a new public toilet concept to showcase their products and enrich their brand image. It costs 50 cents to use the facilities but once inside you can pick the tissue paper in the colour of your liking, browse an art gallery and buy Renova products.