House & Home (128)
Trying a home on for size
Arremprar is a company offering a new kind of contract to rent and/or buy a house in a specific area of Lisbon called Alta de Lisboa. People can rent a house, with the option of buying it available until the 60th month. If it is then purchased, up to 40% of the rent payment will be taken from the final buying price.
Why it matters
The economic downturn had an immediate effect on the real estate market. This kind of solution provides a way in for would-be buyers who are cautious of a definite commitment in times of economic uncertainty. This low-commitment/temporary trend that we have seen in the car market is now gaining ground in the property market. Will we see more house and home brands acknowledging the transient housing trend with fully rentable/exchangeable offerings?
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.
Yellow Strom is keeping its customers informed by enabling meters to tweet about energy use. Each smart meter has its own twitter account which is updated with individual household energy usage. Thus, consumers can monitor and adapt their energy use to save money and help the environment.