House & Home (128)
Trying a home on for size
Arremprar is a company offering a new kind of contract to rent and/or buy a house in a specific area of Lisbon called Alta de Lisboa. People can rent a house, with the option of buying it available until the 60th month. If it is then purchased, up to 40% of the rent payment will be taken from the final buying price.
Why it matters
The economic downturn had an immediate effect on the real estate market. This kind of solution provides a way in for would-be buyers who are cautious of a definite commitment in times of economic uncertainty. This low-commitment/temporary trend that we have seen in the car market is now gaining ground in the property market. Will we see more house and home brands acknowledging the transient housing trend with fully rentable/exchangeable offerings?
The bedding brand Dunlopillo reinvents the product demo in a recreational way. During five weekends, customers of the Parisian department store BHV can have their photograph taken in a special dark cabin. While they lay on a mattress from the brand new collection, a light painter draws luminous lines around them. The result : a unique picture and a positive contact with the brand.
A home that Tweets its owner via Twitter if a light’s been left on, if someone’s at the door or if energy consumption is higher than usual has been unveiled by Dr Andy Stanford-Clark. The IBM employee has hooked up his home to the micro-blogging site by fitting wireless sensors that automatically tweet him if changes are detected. The house can also be controlled using his mobile phone, meaning he can regulate what goes on within his house anywhere around the world.