House & Home (128)
Trying a home on for size
Arremprar is a company offering a new kind of contract to rent and/or buy a house in a specific area of Lisbon called Alta de Lisboa. People can rent a house, with the option of buying it available until the 60th month. If it is then purchased, up to 40% of the rent payment will be taken from the final buying price.
Why it matters
The economic downturn had an immediate effect on the real estate market. This kind of solution provides a way in for would-be buyers who are cautious of a definite commitment in times of economic uncertainty. This low-commitment/temporary trend that we have seen in the car market is now gaining ground in the property market. Will we see more house and home brands acknowledging the transient housing trend with fully rentable/exchangeable offerings?
Leroy Merlin, a French home-improvement retailer, has launched a promotional website dedicated to its kitchen offerings. While new kitchen items are part of the site, the stress is put on solutions that alter, accessorize and improve existing kitchens.
IKEA are the protagonists of a new online kitchen brochure. The new digital catalogue contains videos that show the IKEA kitchens of eight real Spanish families. They are individual kitchens and homes that are each very different. In this way, by entering www.ikea.es, we can place ourselves in Juan and Gloria’s kitchen - a couple who have been married 41 years; in Estibaliz’s kitchen - a young woman who has just become independent; at Maria Jose’s house - Maria Jose has five children, two from her previous marriage and three from her husband’s previous marriage.