DraftFcb

House & Home (128)

Try before you buy

Try before you buy

Paint brand Histor have 1250 different colours to offer. To help consumers find the right colour for a particular job, they developed the Colours Studio app. So you can see your photographs in a different colour.

Why it matters

The most difficult part of a decorating painting job is the search for the perfect colour. Paint brands have acknowledged this with customised paint colours but this new app Histor allows you to actually see it. How can other brands where wide choice is a necessity offer a tailored choice through multimedia applications?

Experience
Netherlands
House & Home
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Fabric conditioner by the squirt

Asda have started a trial in their supermarkets, dispensing own brand fabric conditioner from a vending machine, which pumps the liquid from a large vat in the stockroom directly into a pouch. Customers are then encouraged to return and refill their empty pouches. The project will not only cut down the supermarket’s packaging cost, but also pass on a reduced cost to the customer. It costs £1.90 for the first pouch, and £1.50 for any refills. This compares with plastic bottles, which cost £2 for the same size.

Create
House & Home
United Kingdom
 
The ultimate channel marketing

A dedicated TV channel in Russia called “For home” shows only programmes about housekeeping: cooking, knitting, cleaning, home decoration, etc.

Significance
Russia
House & Home