House & Home (128)
Try before you buy
Paint brand Histor have 1250 different colours to offer. To help consumers find the right colour for a particular job, they developed the Colours Studio app. So you can see your photographs in a different colour.
Why it matters
The most difficult part of a decorating painting job is the search for the perfect colour. Paint brands have acknowledged this with customised paint colours but this new app Histor allows you to actually see it. How can other brands where wide choice is a necessity offer a tailored choice through multimedia applications?
The washing liquid brand Mir recently launched a promotion in which they allowed consumers to customise the packaging of its products. All consumers had to do was go to the brand website and create their personalised label. They then received the label by post, together with a discount coupon.
Leroy Merlin, a French home-improvement retailer, has launched a promotional website dedicated to its kitchen offerings. While new kitchen items are part of the site, the stress is put on solutions that alter, accessorize and improve existing kitchens.