House & Home (128)
Try before you buy
Paint brand Histor have 1250 different colours to offer. To help consumers find the right colour for a particular job, they developed the Colours Studio app. So you can see your photographs in a different colour.
Why it matters
The most difficult part of a decorating painting job is the search for the perfect colour. Paint brands have acknowledged this with customised paint colours but this new app Histor allows you to actually see it. How can other brands where wide choice is a necessity offer a tailored choice through multimedia applications?
Furniture company Istikbal has launched a web page that allows you design your home in 3D. After you register for free you can put in room dimensions and alter details from wall color to furniture etc.
To prove their new concept that “every day is different” IKEA is going to make 365 commercials in a year. Every day of the year a different product is highlighted on TV and online driving huge publicity.