House & Home (128)
Try before you buy
Paint brand Histor have 1250 different colours to offer. To help consumers find the right colour for a particular job, they developed the Colours Studio app. So you can see your photographs in a different colour.
Why it matters
The most difficult part of a decorating painting job is the search for the perfect colour. Paint brands have acknowledged this with customised paint colours but this new app Histor allows you to actually see it. How can other brands where wide choice is a necessity offer a tailored choice through multimedia applications?
Electrolux released a talking washing machine called Communication because they found consumers do not take the time to learn all the different benefits and features of advanced washing machines. Communication acts as a talking instruction manual, after selecting an option there will be an explanation of its benefits. There are also alerts if the user makes a mistake such as selecting an option that is not compatible with the chosen program, forgetting to close the door, or if there is a malfunction such as a clogged drain.
“Kondis app ” by IKEA invites people to pick from a selection of 30 classic Swedish recipes, from small biscuits to large cakes. The app then advises them of a basic exercise to help balance out their indulgence.