Food & Drink (183)
Tropicana provides the juice for its own digital billboards
The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.
Why it matters
With this campaign, not only does Tropicana show the benefits of its product, but it makes use of the product’s energy value to power its own message . As the need for demonstrable proof persists in other areas such as beauty products, will these public displays increase and will we see more instances where the product really is the message?
A home grown startup, serving the popular shawarma along with the world’s first ever ‘fusion’ shawarmas was initially denied rental space in one of Dubai’s many malls. It could have been another restaurant failure, but became a success story. The owners changed tact to rely heavily on social networking for a delivery based service and then to announce the opening of the store.
The Tap Bottle is a bottle specially designed to transport tap water anywhere, as we usually do with bottled water. The 50 cl bottle is 100% recyclable, reusable and easy to use - when empty it can be folded, minimising on space.