Food & Drink (183)

Tropicana provides the juice for its own digital billboards

Tropicana provides the juice for its own digital billboards

The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.

Why it matters

With this campaign, not only does Tropicana show the benefits of its product, but it makes use of the product’s energy value to power its own message . As the need for demonstrable proof persists in other areas such as beauty products, will these public displays increase and will we see more instances where the product really is the message?

Well Being
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Wild boar burger and foraged fries please...

In Sweden this year, ordinary burgers and hotdogs are meeting competition from locally hunted wild boar and other more eco-friendly wild meats such as moose and red dear, as consumers start to turn away from meat factories that mistreat animals and are not ecologically minded.

Food & Drink
Dining detour

The newest adaptation to on-the-go consumers is the wave of mobile gourmet food trucks - not your usual hot dog and ice cream stations outside of the game.  Food is being prepared to order with top-notch culinary ingredients, rather than “held and delivered” subs and burgers.  Chefs in Los Angeles, New York and Chicago are attempting to revamp the unsanitary perceptions of food on a truck.  Chicago Chef, Matt Maroni, is even going as far as submitting law-changing proposals to allow the trend to sweep through Chicago neighborhoods, literally.

Instant Gratification
Food & Drink
United States