Food & Drink (183)
Tropicana provides the juice for its own digital billboards
The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.
Why it matters
With this campaign, not only does Tropicana show the benefits of its product, but it makes use of the product’s energy value to power its own message . As the need for demonstrable proof persists in other areas such as beauty products, will these public displays increase and will we see more instances where the product really is the message?
Starbucks is using their windows as interactive displays to engage consumers and teach them about Tazo Tea. Consumers use the window to play a game where their selected character guides them through an adventure to discover the unique ingredients in each of Tazo’s three new teas.
The Portuguese Bakery has launched a Facebook competition to elect which of its bakeries is the best in Lisbon. The winning bakery will be giving its products away for free for a whole day. This competition marks the bakery’s second birthday.