Food & Drink (183)
Tropicana provides the juice for its own digital billboards
The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.
Why it matters
With this campaign, not only does Tropicana show the benefits of its product, but it makes use of the product’s energy value to power its own message . As the need for demonstrable proof persists in other areas such as beauty products, will these public displays increase and will we see more instances where the product really is the message?
Although characteristically an American diner, inspired by NYC’s big yellow taxi, the concept is 100% Lebanese and comes fully-loaded with comfort food and entertainment. Set up over three floors, the diner boasts a cinema station, a multimedia kids corner and, naturally, a large dining area with a full service bar offering fresh fruit cocktails and shakes. With over 45 LCD screens, the outlet is equipped to host the biggest sports events of the year.
Seattle’s Best has launched a new numbered categorization system to help befuddled consumers pick their coffee. The Starbuck’s-owned brand now numbers their coffee packages from 1 to 5. Gone are the days of fancy names. If you’re looking for something intense, grab a 4 or 5. If something mild is a little more to your taste, choose a 1 or 2.