Food & Drink (183)
Tropicana provides the juice for its own digital billboards
The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.
Why it matters
With this campaign, not only does Tropicana show the benefits of its product, but it makes use of the product’s energy value to power its own message . As the need for demonstrable proof persists in other areas such as beauty products, will these public displays increase and will we see more instances where the product really is the message?
Choose your own olive tree in Italy, Greece or Spain on www.myoliveworld.de and after the harvest + processing, delicious extra virgin olive oil from your own tree will be delivered right to your doorstep. You receive a personalised adoption certificate to prove your ownership and if you want to you can go and visit the tree.
Restaurants all across the country are now boasting foraged foods as part of their menus. Chefs and professional “foragers” are heading into the woods to bring back wild produce for the restaurant table.