Food & Drink (183)
Tropicana provides the juice for its own digital billboards
The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.
Why it matters
With this campaign, not only does Tropicana show the benefits of its product, but it makes use of the product’s energy value to power its own message . As the need for demonstrable proof persists in other areas such as beauty products, will these public displays increase and will we see more instances where the product really is the message?
The ice cream brand Olá is giving away ice creams in exchange for a smile. The brand is inviting Portuguese consumers to express their happiness by capturing their smiles with an innovative camera that measures a person’s expression and takes a picture when their smile is widest. The smiles are then posted on Ola’s Facebook page and website.
Haagan Daaz has launched a range of ice cream flavours each of which only has five ingredients.