Food & Drink (183)
Tropicana provides the juice for its own digital billboards
The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.
Why it matters
With this campaign, not only does Tropicana show the benefits of its product, but it makes use of the product’s energy value to power its own message . As the need for demonstrable proof persists in other areas such as beauty products, will these public displays increase and will we see more instances where the product really is the message?
Bacardi-Martini, Diageo, Pernot Ricard and Prime Drinks have united to take part in the launch of a new site www.bebacomcabeca.pt. The website is designed to act as a platform for consumers to explore their attitudes and relationships with alcohol, as well as learning about the effects of drinking and the current legislation regarding its sale and consumption.
Your Smart Butler allows you to order food and drinks at restaurants and hotels straight from and to your table without needing a waiter. Simply scan the QR code of your menu, log your order and everything will be sent directly to the establishment’s point of sale system.