Food & Drink (183)
Tropicana provides the juice for its own digital billboards
The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.
Why it matters
With this campaign, not only does Tropicana show the benefits of its product, but it makes use of the product’s energy value to power its own message . As the need for demonstrable proof persists in other areas such as beauty products, will these public displays increase and will we see more instances where the product really is the message?
KRAFT Foods Inc is bringing together two of America’s favorite pastimes: baseball and comfort food, but with a new twist. They have reintroduced the Big Noodle in front of Wrigley Field, a large yellow macaroni-shaped statue, but this year it’s topped with "bacon" and emits the scent of fried pork belly every 10 to 15 minutes.
Snack maker 'Octain' has just entered the German market with its cereal snack 'brainbar'. Specially adjusted brain boosting ingredients like Gingko Biloba extracts, cola-nuts and lecithin are supposed to provide brain-enhancing effects.