Food & Drink (183)
Tropicana provides the juice for its own digital billboards
The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.
Why it matters
With this campaign, not only does Tropicana show the benefits of its product, but it makes use of the product’s energy value to power its own message . As the need for demonstrable proof persists in other areas such as beauty products, will these public displays increase and will we see more instances where the product really is the message?
Scientists and university students have developed a 3D food printer. The printer follows commands issued from a computer which only requires three bits of info: the shape of the food, building instructions and food material description. A 3D printer is already in use at the French Culinary Institute in Manhattan and is projected to be in homes within the next 5 years.
Charaben boxes have been a firm favourite with Japanese children for decades but now they’re coming to the west. These lunch boxes full of animal-shaped food now have fan clubs and communities all over the Western hemisphere and online shops like the bentoshop are fulfilling the demand for cow-shaped rice and the like.