Food & Drink (183)

Tropicana provides the juice for its own digital billboards

Tropicana provides the juice for its own digital billboards

The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.

Why it matters

With this campaign, not only does Tropicana show the benefits of its product, but it makes use of the product’s energy value to power its own message . As the need for demonstrable proof persists in other areas such as beauty products, will these public displays increase and will we see more instances where the product really is the message?

Well Being
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Fruit squeezed between clubs and bars

Fresh fruit juice cafe Meyvemix has found a new location on Istiklal Street, which is famous for its hundreds of bars and nightclubs. For those looking for an escape from the bars, MeyveMix offers a refreshing world of freshly squeezed juices.

Food & Drink
'Just picked' products

SoNatural are fruit juices made from fruit that has gone through a high pressure freezing that stabilises all the fruit components so it is as fresh as it can be without the need for preservatives.

Instant Gratification
Food & Drink