DraftFcb

Food & Drink (183)

Tropicana provides the juice for its own digital billboards

Tropicana provides the juice for its own digital billboards

The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.

Why it matters

With this campaign, not only does Tropicana show the benefits of its product, but it makes use of the product’s energy value to power its own message . As the need for demonstrable proof persists in other areas such as beauty products, will these public displays increase and will we see more instances where the product really is the message?

France
Authenticity
Well Being
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

A taste of nostalgia

Austrian drinks manufacturer Almdudler has been producing the lemonade of the same name for over 50 years. The brand has recently launched a special retro edition can featuring the original 1957 design.

Austria
Authenticity
Food & Drink
 
100% recyclable plastic

A new range of PET bottles developed by Portuguese company Logoplaste for Vitalis Water is already an international case study thanks to its design.  It is being described as the lightest PET bottle on the market. The innovative bottle combines a strong visual identity with environmental concerns – it’s 100% recyclable and saves 250 tons of raw material per year.

Conscious
Fear
Food & Drink
Portugal