DraftFcb

Food & Drink (183)

Tropicana provides the juice for its own digital billboards

Tropicana provides the juice for its own digital billboards

The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.

Why it matters

With this campaign, not only does Tropicana show the benefits of its product, but it makes use of the product’s energy value to power its own message . As the need for demonstrable proof persists in other areas such as beauty products, will these public displays increase and will we see more instances where the product really is the message?

France
Authenticity
Well Being
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

The edible bouquet

Fruitandchocolate.com provides specially designed fruit baskets for any kind of occasion. Birthdays, anniversaries,Valentine’s day, no matter what the occasion – you can find one to meet your needs. This basket is skewered fresh fruit covered with dark or milk chocolate. The company guarantees that all fruits are fresh and chocolate is the best quality. An irresistable gift.

Conscious
Food & Drink
Turkey
 
Drink away cellulite

Serra da Estrela SPA is a water brand containing herbs renowned for their toxin-draining properties. The product promises to promote healthier skin and reduce cellulite.

Enhancement
Food & Drink
Spain